Marketing Analytics

How can Attribution Models Improve Your Online Marketing?

The attribution model identifies how credit is assigned to touchpoints within the customer journey that lead to conversions for sales and conversions. In data analytics, for instance, the last interaction model gives 100% credit to the last touch points. immediately before a sale. By contrast, first interaction models give 100% credit to touchpoints that lead to conversions. The benefits of marketing attribution includes optimized marketing spend, increased personalization and improved RoI.

| 13 Oct 2021

Role of Prescriptive Analytics in Business Decision Making

Taking a systematic approach to analytics is one of the most important skills any large business should develop. Making the right decisions can be challenging for businessmen, especially if there is limited data available to support the decision. But there are technologies, tools, and techniques that can assist in this process. By analyzing historical data and aggregating it, predictive analytics can forecast future outcomes. It is often referred to as the "proactive component" of data analytics. Nevertheless, there is another technique that is being adopted nowadays by businesses as part of their decision-making process, and that is prescriptive analytics. It provides recommendations or insights that will allow business leaders to make better, quicker decisions in order to maximize the value of their data.

| 08 Oct 2021

3rd-party Cookie Age is (almost) Over: What Advertisers and Marketers Are Doing

The writing is on the wall. The 3rd-party cookie will be discarded eventually due to the growing pressures to maintain an individual's privacy. You might as well start considering alternatives if your advertising and marketing strategies rely on such cookies. Alternatives are being explored by Google and the industry. In the meantime, the best thing you can do is to monitor the market to see what happens.

| 24 Aug 2021

5 Criteria to Help You Select the Right Marketing Analytics Solution

5 Criteria to Help You Select the Right Marketing Analytics Solution Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by

| 02 Aug 2021

Benefits Of Automatic Data Extraction In Finance

Benefits Of Automatic Data Extraction In Finance In part 1 of the blog, we read about what is data ingestion and why it is necessary for financial institutions to automate this, Inn this blog we will look at Benefits Of Automatic Data Extraction In Finance. Be it the app

| 30 Jul 2021

Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B

Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning

| 09 Jun 2021

Conducting Social Media Sentiment Analysis: A Working Example

Till a few years ago, it wasn't common practice to analyze customer sentiments. Today, sentiment analysis is a viable tool for businesses thanks to technological advances and also to shifts in business mindsets. The interesting thing about it and what makes it different from the other forms of data analytics is that it deals with emotions, and we all know that emotions are never black or white. An enterprise or brand can find out how the world or the consumer feels by doing sentiment analysis. This could be a positive or a negative reaction. So how does social media sentiment analysis work? Read on.

| 24 May 2021

How Cohort Analysis is Useful for Marketers?

How Cohort Analysis is Useful for Marketers? A few months ago, we had written about the many ways in which cohort analysis can help businesses retain customers. In fact, as compared to other forms of data analytics, cohort analysis is one of the easy ways for a business t

| 02 Feb 2021

Remarketing: Strategically Targeting Your Customers

What is remarketing? Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing that

| 01 Sep 2020