Is RFM Model Relevant Even Today?
A key way to make your marketing effective is trying to understand the “value” of your individual customer. Termed ‘Customer Lifetime Value’ (CLV), there are many models that measure this metric,One of the model is RFM model. Developing a comprehensive and effective mode
Hemant Warudkar | 24 May 2019
The Coming of Age of Conversational Analytics
What is Conversational Analytics and How It Helps Businesses? Many analysts predicted 2019 to be the year of conversational analytics; the year when businesses will be on the road of transformation because of it. That may or may not come to pass, but there`s little doubt
Hemant Warudkar | 06 May 2019
What is a Recommendation Engine and How Does it Work?
What is a Recommendation Engine and How it Works? In today’s digital world, a recommendation engine is one of the most powerful tools for marketing. What is A Recommendation Engine? A recommendation engine is nothing but an information filtering system composed of ma
Hemant Warudkar | 24 Apr 2019
Machine Learning In Data Analytics: How It Works For Your Business?
Machine Learning in Data Analytics: How It Works for Your Business? In this post, we will try and answer the question – how does machine learning in data analytics work for your business? In part one of this blog post, we looked at how artificial intelligence (AI) can hel
Hemant Warudkar | 21 Mar 2019
How Artificial Intelligence Turns Data into Useful Information
How Artificial Intelligence turns data into useful information? We are often asked – explain AI from the viewpoint of a data lifecycle, or just how does artificial intelligence (AI) convert data into output that`s beneficial to a business? Machine learning (ML), which ca
Hemant Warudkar | 10 Mar 2019
Why are Recommendation Engines Becoming Popular?
Why are Recommendation Engines Becoming Popular? In the first part of this blog, we read how using market basket analytics in a better way, small and medium retailers, too, can stay ahead of the competition by upselling or cross-selling. Today, we will look at just what g
Hemant Warudkar | 25 Feb 2019
Using Artificial intelligence to Sense Buyer Intent
Using Artificial intelligence to Sense Buyer Intent – Customer Intent AI Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence with mobile to get a heads-up in anticipating a customer’s purchase intent. Booking.com app use
Hemant Warudkar | 28 Dec 2018
The Case for Enterprises Moving to Cloud Data Warehouses
The Case for Enterprises Moving to Cloud Data Warehouses Cloud-based data warehouses have come back with renewed vitality. If one was to go back in time, in the early ‘80s, when mainframe computers were fairly expensive pieces of hardware to own, companies would go in for
Hemant Warudkar | 27 Sep 2018
Does Your Organization Need Marketing Analytics Outsourcing?
Does Your Organization Need Marketing Analytics Outsourcing? There are various studies out there that say that the data analytics outsourcing market is rising by leaps and bounds. Some like this one by Market Research Report Search Engine predict the market for data analy
Hemant Warudkar | 10 Sep 2018
