The Coming of Age of Conversational Analytics
What is Conversational Analytics and How It Helps Businesses? Many analysts predicted 2019 to be the year of conversational analytics; the year when businesses will be on the road of transformation because of it. That may or may not come to pass, but there`s little doubt in anyone`s mind that this form of data analytics… Continue reading The Coming of Age of Conversational Analytics
Hemant Warudkar | 06 May 2019
What is a Recommendation Engine and How Does it Work?
What is a Recommendation Engine and How it Works? In today’s digital world, a recommendation engine is one of the most powerful tools for marketing. What is A Recommendation Engine? A recommendation engine is nothing but an information filtering system composed of machine learning algorithms that predict a given customer’s ratings or preferences for an… Continue reading What is a Recommendation Engine and How Does it Work?
Hemant Warudkar | 24 Apr 2019
Machine Learning In Data Analytics: How It Works For Your Business?
Machine Learning in Data Analytics: How It Works for Your Business? In this post, we will try and answer the question – how does machine learning in data analytics work for your business? In part one of this blog post, we looked at how artificial intelligence (AI) can help business managers or owners take informed decisions… Continue reading Machine Learning In Data Analytics: How It Works For Your Business?
Hemant Warudkar | 21 Mar 2019
How Artificial Intelligence Turns Data into Useful Information
How Artificial Intelligence turns data into useful information? We are often asked – explain AI from the viewpoint of a data lifecycle, or just how does artificial intelligence (AI) convert data into output that`s beneficial to a business? Machine learning (ML), which can be best described as a subset of AI, is a technology that… Continue reading How Artificial Intelligence Turns Data into Useful Information
Hemant Warudkar | 10 Mar 2019
Why are Recommendation Engines Becoming Popular?
Why are Recommendation Engines Becoming Popular? In the first part of this blog, we read how using market basket analytics in a better way, small and medium retailers, too, can stay ahead of the competition by upselling or cross-selling. Today, we will look at just what goes on under the hood. One of the ways… Continue reading Why are Recommendation Engines Becoming Popular?
Hemant Warudkar | 25 Feb 2019
Using Artificial intelligence to Sense Buyer Intent
Using Artificial intelligence to Sense Buyer Intent – Customer Intent AI Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence with mobile to get a heads-up in anticipating a customer’s purchase intent. Booking.com app users now not only receive instant booking access to a destination with a single QR code… Continue reading Using Artificial intelligence to Sense Buyer Intent
Hemant Warudkar | 28 Dec 2018
The Case for Enterprises Moving to Cloud Data Warehouses
The Case for Enterprises Moving to Cloud Data Warehouses Cloud-based data warehouses have come back with renewed vitality. If one was to go back in time, in the early ‘80s, when mainframe computers were fairly expensive pieces of hardware to own, companies would go in for “time-sharing”. This essentially meant that such companies, at a… Continue reading The Case for Enterprises Moving to Cloud Data Warehouses
Hemant Warudkar | 27 Sep 2018
Does Your Organization Need Marketing Analytics Outsourcing?
Does Your Organization Need Marketing Analytics Outsourcing? There are various studies out there that say that the data analytics outsourcing market is rising by leaps and bounds. Some like this one by Market Research Report Search Engine predict the market for data analytics outsourcing to be valued at the staggering US $20.68 billion by 2026,… Continue reading Does Your Organization Need Marketing Analytics Outsourcing?
Hemant Warudkar | 10 Sep 2018
