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App Analytics: The Path to Better Apps

App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change the way your company handles data. App analytics refers to a… Continue reading App Analytics: The Path to Better Apps

Mobile Commerce (m-commerce): Changing the Way We Do Business

What is m commerce (Mobile Commerce)? How mobile commerce (m-commerce) is changing the way of doing businesses?  Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, tablets, and smartbooks. First developed as SMS-based services in the mid-1990s, m-commerce has… Continue reading Mobile Commerce (m-commerce): Changing the Way We Do Business

Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings

Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings For several years, the hotel industry’s entire pricing strategy globally was – ‘heads in beds’. The thumb rule a hotel’s general manager deployed was – no room must go vacant. Filling hotel rooms (without really factoring in price) was the preferred way. That strategy’s… Continue reading Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings

Data-Driven Decision Making for Restaurants Industry

A study from McKinsey states that data-driven companies have a 23-fold increased possibility of client acquisition and a 6-fold increased possibility of customer retention. A couple of blogs posts ago we had talked of how data was fast becoming a very critical component in a restaurant’s kitchen. Know how data-driven decision-making is reshaping the restaurant industry.… Continue reading Data-Driven Decision Making for Restaurants Industry

Pokémon GO – A New Opportunity for Marketers

Pokémon GO – A New Opportunity for Marketers The world of gaming has not been the same since July 6, the day Pokémon GO was launched. Within days of its launch, it started setting new records. Here’s one  – within a week of its US launch, it had over 65 million registered users. Besides gamers,… Continue reading Pokémon GO – A New Opportunity for Marketers

Data is Most Important Item on Restaurants Menu Today

Data is Most Important Item on Restaurants Menu Today The restaurant menu is the powerful selling tool for your restaurant and acts as the foundation of your customer experience. Which is the single most important ingredient in today’s restaurant business? Data is most important item on a restaurant menu today. Know more about how restaurants… Continue reading Data is Most Important Item on Restaurants Menu Today

5 Steps for Effective Customer Journey Mapping

Creating a perfect customer journey map can enable your customer support team to focus more on particular issues rather than problems brought on by a less personalized customer journey. Definition: A customer’s journey is a map that tracks the buyer’s experience. The starter’s block is the point of the first contact with the seller, the… Continue reading 5 Steps for Effective Customer Journey Mapping

How to Implement Multi Touch Attribution Modeling?

How to Implement Multi Touch Attribution Modeling? So does your Enterprise need a multi channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different channels such as social media, for example, affect buying decisions in… Continue reading How to Implement Multi Touch Attribution Modeling?

How Analytics is Re-defining Financial Planning & Analysis (FP&A)