How to Use Retail Analytics to Save Your Store?
Reports of retail stores shutting down in the United States and elsewhere are coming in almost every week, leading to some analysts painting a doomsday scenario for this sector. A few others have labelled it, ‘Retail Apocalypse’. But it need not be so. Analy
Hemant Warudkar | 30 Aug 2015
Top 5 Uses of Predictive Analytics for Supermarkets and Retail Grocers
Top-5 Uses of Predictive Analytics for Supermarkets and Retail Grocers Predictive Analytics in Retail, the science of forecasting future trends based on existing data, was once dismissed as simply fancy fortune-telling. Today, it’s making inroads into the retail sector. G
Hemant Warudkar | 10 Aug 2015
Digital Marketing Ecosystem, Where to Start?
Digital Marketing Ecosystem, Where to Start? The New future of Digital Marketing If you have ever been to a large city like New York, you might have had to use public transit. One of how. Digital Marketing Ecosystem, Where to Start? Digital Marketing is rapidly becoming mo
Hemant Warudkar | 04 Feb 2015
Improving the Response Rates of Email Marketing
If you are like most marketing managers the topmost thing in your mind is to generate more revenue with your marketing spend. Perhaps your performance is measured on it. In effect, you are expected to invent the perpetual machine which takes no input but generates infin
Hemant Warudkar | 30 Jul 2014
Improving the Response Rates of Email Marketing #2
Improving the Response Rates of Email Marketing Everything in marketing is about being relevant to the context of the customer. Having said that, when we set out on achieving this lofty goal we run into several challenges. One of the major considerations is the definitio
Hemant Warudkar | 21 Jul 2014
Data Visualization Using Sankey Diagram
Data Visualization Using Sankey Diagram Data visualization offers the best approach for business owners or professionals to communicate data to audiences of non-technical backgrounds. It is one of the greatest ways to simplify the complexity of understanding relationships
Hemant Warudkar | 01 Jul 2014
Evolution of Analytics Platform
Evolution of Analytics Platform I recently had an opportunity to work on a technology consulting project for one of our customers who are in the services industry providing business analytics solutions. The scope of the project included recommending an “analytical
Hemant Warudkar | 25 Jun 2014
Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India
Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India (Our objective through this article is to provide insights through the use of data analytics and social media for informed decision making.) Recently 16th (Loksabha) General elections were c
Hemant Warudkar | 16 Jun 2014
What is Digital Marketing?
What is digital marketing? Some of you must be aware of the recently held general elections in India. The results are out to see. There is much more to learn from the results. While I don’t intend to talk about political learning, my focus is going to be on the us
Hemant Warudkar | 05 Jun 2014
