The Benefits of Identity Resolution in Customer Engagement
Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing terms, this means a “360-degree view” of the customer, as it underpins how your brand interacts… Continue reading The Benefits of Identity Resolution in Customer Engagement
Prasanna Chitanand | 28 Feb 2023
How to Use Behavioral Analytics to Improve Customer Engagement
The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they have to strengthen their relationships with present customers to stay ahead of the competition. The main objective… Continue reading How to Use Behavioral Analytics to Improve Customer Engagement
Prasanna Chitanand | 14 Feb 2023
Time Series Data: Analysis vs Forecasting
Time series analysis produces a series of information in a specific sequence, so it is not the same as other analyses. The added advantage of such analysis is that it takes responsibility for a smoother data-cleaning process in a business. Time series Analysis is an important and valuable source of information for a wide range… Continue reading Time Series Data: Analysis vs Forecasting
Prasanna Chitanand | 14 Dec 2022
Customer Acquisition vs Customer Retention: Which One is More Important?
Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. Moreover, many companies spend more time… Continue reading Customer Acquisition vs Customer Retention: Which One is More Important?
Prasanna Chitanand | 09 Dec 2022
How to Create An Agile Personalized Customer Experience
How to Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experience is big data. Making your customers feel special and providing them a personal touch throughout… Continue reading How to Create An Agile Personalized Customer Experience
Express Analytics | 07 Nov 2022
CDP Best Practices To Enhance Customer Experiences
Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.
Express Analytics | 21 Oct 2022
What’s The Level of Your Business’ Data Maturity?
With more and more businesses starting to rely on data, it's become imperative that the quality of data is high. One way to assess the quality of your data is through data maturity assessment.
Prasanna Chitanand | 14 Oct 2022
Data Processing: Steps, Types and More
Data Processing: Steps, Types and More In part 1 of this blog post, we discussed data preprocessing in machine learning and how to do it. That post will help you understand that preprocessing is part of the larger data processing technique; and is one of the first steps from collection of data to its analysis.… Continue reading Data Processing: Steps, Types and More
Prasanna Chitanand | 10 Oct 2022
The Importance of Data Preprocessing in Machine Learning
While analyzing data, you must ensure that it has no errors. Mistakes give a false impression of the overall statistics of the data. To cut down errors, you need to prepare your data. Here's how.
Prasanna Chitanand | 29 Sep 2022
