Customer Acquisition vs Customer Retention: Which One is More Important?
Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. Moreover, many companies spend more time… Continue reading Customer Acquisition vs Customer Retention: Which One is More Important?
Prasanna Chitanand | 09 Dec 2022
How to Create An Agile Personalized Customer Experience
How to Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experience is big data. Making your customers feel special and providing them a personal touch throughout… Continue reading How to Create An Agile Personalized Customer Experience
Express Analytics | 07 Nov 2022
CDP Best Practices To Enhance Customer Experiences
Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.
Express Analytics | 21 Oct 2022
What’s The Level of Your Business’ Data Maturity?
With more and more businesses starting to rely on data, it's become imperative that the quality of data is high. One way to assess the quality of your data is through data maturity assessment.
Prasanna Chitanand | 14 Oct 2022
Data Processing: Steps, Types and More
Data Processing: Steps, Types and More In part 1 of this blog post, we discussed data preprocessing in machine learning and how to do it. That post will help you understand that preprocessing is part of the larger data processing technique; and is one of the first steps from collection of data to its analysis.… Continue reading Data Processing: Steps, Types and More
Prasanna Chitanand | 10 Oct 2022
The Importance of Data Preprocessing in Machine Learning
While analyzing data, you must ensure that it has no errors. Mistakes give a false impression of the overall statistics of the data. To cut down errors, you need to prepare your data. Here's how.
Prasanna Chitanand | 29 Sep 2022
All You Need To Know About Reverse ETL
ETL is an integral part of data warehousing. In addition to being complex, it can also be time-consuming. In recent years, reverse ETL has grown in popularity because it is simpler and faster to complete than traditional ETL.
Express Analytics | 20 Sep 2022
Mistakes in Identity Resolution that could be Costing Your Business Customers
Are you struggling with identity resolution in your business? Learn about the common mistakes that marketers make and how to avoid them!
Prasanna Chitanand | 12 Sep 2022
Data Chaos: What Is It And How Can It Be Resolved
With the voluminous inflow of big data in every enterprise today, data chaos is a reality. Managing data is a must requirement.
Prasanna Chitanand | 05 Sep 2022
