Mistakes in Identity Resolution that could be Costing Your Business Customers
Are you struggling with identity resolution in your business? Learn about the common mistakes that marketers make and how to avoid them!
Prasanna Chitanand | 12 Sep 2022
Data Chaos: What Is It And How Can It Be Resolved
With the voluminous inflow of big data in every enterprise today, data chaos is a reality. Managing data is a must requirement.
Prasanna Chitanand | 05 Sep 2022
The Why, What and How of Web Analytics
The advent of standalone digital channels today has made Web Analytics a more all-encompassing term than SEO Analytics which focuses solely on search engine optimization.
Express Analytics | 29 Aug 2022
Use Location Analytics to Improve Bottom Line of Businesses
Geospatial data can enhance a business' data assets and provide more valuable insights. Incorporating geographic information into performance analysis can bring to light new insights.
Express Analytics | 22 Aug 2022
Detect Outliers in Data Wrangling: Examples and Use Cases
How to Detect Outliers in Data Wrangling: Examples and Use Cases Outliers is the term that strikes your mind whenever you speak about analyzing data. If you are planning to inspect any task to examine data sets, you can make assumptions about the methods used to produce
Express Analytics | 17 Aug 2022
How to Improve Your Brand’s Net Promoter Score (NPS)
A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.
Express Analytics | 10 Aug 2022
How to Use Propensity Modeling to Predict Customer Behavior?
Propensity modeling is a statistical technique used to predict future events. Machine learning allows companies to build robust propensity models and make accurate forecasts. In marketing, for example, propensity models are used to predict customer behavior.
Express Analytics | 04 Aug 2022
Graph Analytics to Find Hidden Patterns and Relationships in Data
Analyzing data graphs can help you discover hidden patterns and relationships. Making better business decisions and improving performance are possible when your data is interconnected.
Express Analytics | 26 Jul 2022
Customer Segmentation Using RFM Analysis
To run a profitable business, you need to know your customers. For which, you need to first segment them. Segmentation can be done in a number of ways, but one of the most effective one is RFM analysis. RFM stands for the Recency, Frequency, and Monetary value.
Express Analytics | 21 Jul 2022
