Customer Segmentation Using RFM Analysis
To run a profitable business, you need to know your customers. For which, you need to first segment them. Segmentation can be done in a number of ways, but one of the most effective one is RFM analysis. RFM stands for the Recency, Frequency, and Monetary value.
Express Analytics | 21 Jul 2022
What is Automated Machine Learning (AutoML): A Guide
Data is used to teach computers how to learn through machine learning, which is a subset of artificial intelligence. In automated machine learning, the entire process of applying machine learning to real-world problems is automated.
Express Analytics | 15 Jul 2022
Benefits of Using Data Fabric
A data fabric is a type of data architecture that allows for the integration of data from multiple sources. It is designed to provide a single, unified view of an organization's data.
Express Analytics | 07 Jul 2022
What is Named Entity Recognition (NER): Benefits, Use Cases
Named Entity Recognition (NER) is a field of computer science and natural language processing that deals with the identification and classification of named entities in text. The aim is to automatically extract information from unstructured text such as people's names, of organizations, locations, and so on.
Express Analytics | 01 Jul 2022
Customer Analytics: How to Use It to Unlock Business Growth
Customer Analytics: How to Use It to Unlock Business Growth What is Customer Analytics? Customer analytics is the powerful and clear investigation of customer information, and behavior with the objective to find out, attract and reach the relevant or suitable prospect. It
Express Analytics | 30 Jun 2022
How to Increase ROI Using Marketing Mix Model (MMM)
What if you knew how to sell more for less? We can help you. Marketing Mix Modeling is the secret to your marketing success.
Express Analytics | 24 Jun 2022
How to Grow Your Business Using A CDP
Consider implementing a customer data platform for your business if you want to take it to the next level. You can use a CDP to collect, manage, and use customer-related data to improve your marketing and sales efforts.
Express Analytics | 13 Jun 2022
All You Need To Know About Data Mesh
A major challenge facing organizations today is data quality. As data evolves, it becomes more complex and more fragmented. The result is that data can be difficult to understand and use, which can result in inaccurate or incomplete information. Data mesh can help address this issue by creating a network of data sources.
Express Analytics | 06 Jun 2022
Technology Advancements for Clienteling in Retail POS
Clienteling is the process of building relationships with your clients to better understand their needs and provide them with personalized service. In a world where online shopping is becoming increasingly popular, clienteling can help you stand out from the competition and build a loyal customer base.
Hemant Warudkar | 27 May 2022
