Voice of Customer Analytics
Voice of Customer Analytics (VoCA) utilizes data science and analytics tools in order to gather relevant information from unstructured data such as reviews data and data collected from social media websites.
Have you heard of ‘Oyster’, our Customer Data Platform?
That’s our latest AI-driven, end-to-end data and analytics platform.
It’s a cloud-based platform that lets marketers build a 360-degree view of customers, analyze data and get “real” results.
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An Engine That Drives Customer Intelligence
You can now develop predictive models using the Express Analytics CDP Oyster. It is the world’s first customer insights platform (CIP). Why? At its core is your customer. Oyster is a “data unifying software
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