What Is A Customer Data Platform & How Do You Select The Right One?
Software that unifies data is called a customer data platform (CDP). When you add it to your MarTech stack, it allows you to manage the customer experience at all points of contact – marketing, customer service, and product. With this platform, marketers can build 360-degree customer profiles, analyze data, and get “real” results. But how do you select the right CDP for your business? Download this e-book to find out.
Build sentiment analysis models with Oyster
Whatever be your business, you can leverage Express Analytics’ customer data platform Oyster to analyze your customer feedback. To know how to take that first step in the process, press on the tab below.
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