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What Is A Customer Data Platform & How Do You Select The Right One?


Software that unifies data is called a customer data platform (CDP). When you add it to your MarTech stack, it allows you to manage the customer experience at all points of contact – marketing, customer service, and product. With this platform, marketers can build 360-degree customer profiles, analyze data, and get “real” results. But how do you select the right CDP for your business? Download this e-book to find out.

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