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What Is A Customer Data Platform & How Do You Select The Right One?

Platforms that unify customer data are called customer data platforms (CDPs). If you add it to your MarTech stack, you can manage the customer experience at all points of contact – marketing, customer service, and product. A marketing platform like this helps marketers build 360-degree customer profiles, analyze data, and get “real” results.

A customer data platform (CDP) is a software program that unifies customer data. You can manage your customer experience across every touchpoint – marketing, customer service, and product – by adding it to your MarTech stack. This tool brings together data from all sources – batch, streaming, structured or unstructured, transactional or demographic – and makes it available 24 hours a day, seven days a week, to all enterprise users.

The CDP Institute defines a CDP as a persistent, unified customer database that is accessible to other enterprise systems, putting marketing in direct control of the data unification project. A CDP is not a CRM, a DMP, a data warehouse or a data lake; the latter are where data is merely stored. A CDP (customer data platform) is much more than that. It’s a sophisticated data hub where all things related to data converge — from data sources to customer information.

In this Customer Data Platform (CDP) e-book, you will get to know about:

* What A Customer Data Platform Is
* Why Is It Important For Your Business
* What Is Identity Resolution?
* What Is Customer Segmentation And Its Importance
* How Do You Select The Right CDP

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    eBook - What Is A Customer Data Platform & How Do You Select The Right One?


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