Multichannel marketing is the practice of combining indirect and direct communication channels, including online and retail store channels as well as catalogs, direct mail, and emails.
The business needs to be where the customer is. It must use this form of marketing to encourage the customer to respond by using the channel of their choice to buy your service or product. Multichannel marketing is, in a nutshell, about the customer’s choice. Download this all-important white paper on multichannel marketing.
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