Common Pitfalls to Avoid in Your Big Data Project
Part 1 of this post looked at the definition of Big Data and its importance in data analytics. In this post, we will tell you how to go about implementing your Big Data project, and the pitfalls to avoid while doing so. Be it established or new enterprises, all of them ne
What is a Slowly Changing Dimension, and the Logic in Implementation
What is a Slowly Changing Dimension Its Type, and the Logic in Implementation In business, one of the most important resources you need to manage is time; you have only X number of hours in a day in which you have to complete your tasks. This is especially true when you a
How to Set Up and Find Success in Your Big Data analytics Project – A Primer
How to Set Up and Find Success in Your Big Data analytics Project – A Primer We at Express Analytics often get this question – how do we (a business) go about setting up our Big Data analytics project? Typically, we get this question from two types of businesses – t
Is RFM Model Relevant Even Today?
A key way to make your marketing effective is trying to understand the “value” of your individual customer. Termed ‘Customer Lifetime Value’ (CLV), there are many models that measure this metric,One of the model is RFM model. Developing a comprehensive and effective mode
The Coming of Age of Conversational Analytics
What is Conversational Analytics and How It Helps Businesses? Many analysts predicted 2019 to be the year of conversational analytics; the year when businesses will be on the road of transformation because of it. That may or may not come to pass, but there`s little doubt
What is a Recommendation Engine and How it Works?
What is a Recommendation Engine and How it Works? In today’s digital world, a recommendation engine is one of the most powerful tools for marketing. What is A Recommendation Engine? A recommendation engine is nothing but an information filtering system composed of ma
Your Guide in Selecting the Right CDP
How to choose CDP | Selecting the Right CDP Platform Software for your business It’s no longer a mere buzzword in marketing and analytics circles. A customer data platform or CDP has today evolved into a sophisticated piece of software, the lure of which few digita
Machine Learning In Data Analytics: How It Works For Your Business?
Machine Learning in Data Analytics: How It Works for Your Business? In this post, we will try and answer the question – how does machine learning in data analytics work for your business? In part one of this blog post, we looked at how artificial intelligence (AI) can hel
How Artificial Intelligence Turns Data into Useful Information
How Artificial Intelligence turns data into useful information? We are often asked – explain AI from the viewpoint of a data lifecycle, or just how does artificial intelligence (AI) convert data into output that`s beneficial to a business? Machine learning (ML), which ca