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How to Select An Analytics Platform?

Recently Express Analytics was engaged by a client to help them select a platform for marketing analytics. This led us to ponder the answers to the following questions. What is an Analytics Platform and how is it different from a Transactional Platform? What prevents orga

| 02 Aug 2021
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Behavioral Rank in Lead Scoring helps get not More but Quality Leads

At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and grading a prospective customer’s intent – come of age. This group bet on the increasing reliance on behavior scores in the overall lead sco

| 02 Aug 2021
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5 Criteria to Help You Select the Right Marketing Analytics Solution

Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by major and medium-sized enterprises. And, it’s expected to grow nex

| 02 Aug 2021
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What Is Data Wrangling? What are the Steps in Data Wrangling?

What Is Data Wrangling? What are the steps in data wrangling? It is said, and rightly so, that the adoption of data science by more and more businesses will eventually lead to a data-first world. The implementation is happening, even as technology advances, gets more com

| 30 Jul 2021
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Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. But machine learnin

| 30 Jul 2021
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5 Ways Retailers Can Use POS Analytics To Better Drive Operations

You may have not realized it yet, but your point of sale (POS) terminal (POS Analytics ) is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not régulier yet is the utilization of all of

| 30 Jul 2021
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Machine Learning Solutions For Cold Start Problem In Recommender Systems

Study the past to know the future – Confucius While building product recommenders, the cold start is one of the biggest challenges that developers face, in addition to others such as data scarcity, scalability, and diversity. Synonymous with the failure of a car engine to

| 30 Jul 2021
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In Today’s Digital World, Competitive Advantage For Financial Services Lies Only In Customer Satisfaction

The results of a new poll released last week by the deVere Group show that more than half of the world’s millennials are happy to switch to, or already have, to a digital-only bank. In today’s digital world, competitive advantage for financial services lies only in cust

| 30 Jul 2021
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