Algorithm-based Marketing: The War of the Algorithms
The War of the Algorithms: Algorithm-based Marketing Algorithms are biased, opaque, and scalable. Dr. Cathy O’Neil calls them Weapons of Math Destruction in her new book. In particular, those algorithms are used to segment customers into the good, the bad, and the ugly segments. Today, unknown to us, many aspects of our individual and corporate… Continue reading Algorithm-based Marketing: The War of the Algorithms
Top 5 Trends in Data Analytics in 2016
Data analytics was on top of the investment list of many global organizations in 2016. Express Analytics analysts took a hard look at the data landscape around them to understand the direction in which big data and analytics had moved this year. Know more about top 5 trends in data analytics in 2016. The EA… Continue reading Top 5 Trends in Data Analytics in 2016
10 Ways Computer Vision and Data Analytics Help Your Business
10 Ways Computer Vision and Data Analytics Help Your Business: Computer Vision Analytics To most people, a digital image is just a picture. But to a computer, an image is a tapestry of pixels to be broken down and analyzed. The extraction of information from still images and even video, using image processing techniques including… Continue reading 10 Ways Computer Vision and Data Analytics Help Your Business
Use of Artificial Intelligence (AI) in Customer Interaction
Use of Artificial Intelligence in Customer Interaction: AI Customer Intelligence Artificial Intelligence (AI) is back in the headlines as more and more companies like Amazon, Google, Facebook, Twitter, and Microsoft have started to commercialize its use. Four important developments in the past few days on this front caught our eye. The most recent was last… Continue reading Use of Artificial Intelligence (AI) in Customer Interaction
How Cognitive Computing Can Transform Your Business?
Cognitive computing today is like the embryonic chick beginning to peck its way out of the egg. – Hadley Reynolds, Principal Analyst, NextEra Research: May 2016. It’s been around for 50 years, going from the drawing board to the lab to field tests, but it’s only now that cognitive computing is on the cusp of going… Continue reading How Cognitive Computing Can Transform Your Business?
App Analytics: The Path to Better Apps
App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change the way your company handles data. App analytics refers to a… Continue reading App Analytics: The Path to Better Apps
Mobile Commerce (m-commerce): Changing the Way We Do Business
What is m commerce (Mobile Commerce)? How mobile commerce (m-commerce) is changing the way of doing businesses? Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, tablets, and smartbooks. First developed as SMS-based services in the mid-1990s, m-commerce has… Continue reading Mobile Commerce (m-commerce): Changing the Way We Do Business
Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings
Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings For several years, the hotel industry’s entire pricing strategy globally was – ‘heads in beds’. The thumb rule a hotel’s general manager deployed was – no room must go vacant. Filling hotel rooms (without really factoring in price) was the preferred way. That strategy’s… Continue reading Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings
Data-Driven Decision Making for Restaurants Industry
A study from McKinsey states that data-driven companies have a 23-fold increased possibility of client acquisition and a 6-fold increased possibility of customer retention. A couple of blogs posts ago we had talked of how data was fast becoming a very critical component in a restaurant’s kitchen. Know how data-driven decision-making is reshaping the restaurant industry.… Continue reading Data-Driven Decision Making for Restaurants Industry