Resources

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Customer Analytics

RFM Analysis: Understand Your Customers and Segmentation

Miscellaneous

Express Analytics Joins NVIDIA Inception

Miscellaneous

How Generative AI can Positively Impact Retail Stores

AI in Marketing

How AI is Changing Business Intelligence: Expert Insights

Miscellaneous

The Fusion of Data Quality and Generative AI: Crucial Insights

AI in Marketing

How to Get a 360-Degree View of Customers with AI and Data?

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Improving the Response Rates of Email Marketing

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If you are like most marketing managers the topmost thing in your mind is to generate more revenue with your marketing spend. Perhaps your performance is measured on it. In effect, you are expected to invent the perpetual machine which takes no input but generates infinite output, or so it seems. Most companies today use… Continue reading Improving the Response Rates of Email Marketing

Hemant Warudkar | 30 Jul 2014

Improving the Response Rates of Email Marketing #2

Improving the Response Rates of Email Marketing Everything in marketing is about being relevant to the context of the customer. Having said that, when we set out on achieving this lofty goal we run into several challenges. One of the major considerations is the definition of the size of the opportunity. Let us assume that… Continue reading Improving the Response Rates of Email Marketing #2

Hemant Warudkar | 21 Jul 2014

Data Visualization Using Sankey Diagram

Data Visualization Using Sankey Diagram Data visualization offers the best approach for business owners or professionals to communicate data to audiences of non-technical backgrounds. It is one of the greatest ways to simplify the complexity of understanding relationships among data. Sankey Diagram is one such powerful technique to visualize the association of data elements. They are… Continue reading Data Visualization Using Sankey Diagram

Hemant Warudkar | 01 Jul 2014

Evolution of Analytics Platform

Evolution of Analytics Platform I recently had an opportunity to work on a technology consulting project for one of our customers who are in the services industry providing business analytics solutions. The scope of the project included recommending an “analytical platform” among others so that the customer could move out of their existing custom application… Continue reading Evolution of Analytics Platform

Hemant Warudkar | 25 Jun 2014

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India (Our objective through this article is to provide insights through the use of data analytics and social media for informed decision making.) Recently 16th (Loksabha) General elections were conducted in India. They were conducted in 9 phases across the country. Even before the elections were… Continue reading Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India

Hemant Warudkar | 16 Jun 2014

What is Digital Marketing?

What is digital marketing? Some of you must be aware of the recently held general elections in India. The results are out to see. There is much more to learn from the results. While I don’t intend to talk about political learning, my focus is going to be on the use of social media and… Continue reading What is Digital Marketing?

Hemant Warudkar | 05 Jun 2014

What is Dimensional Modeling?

What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional Modeling town and goes by a whole bunch… Continue reading What is Dimensional Modeling?

Hemant Warudkar | 12 May 2014

Naming Conventions: What is a Name in Database Design?

Hemant Warudkar | 16 Apr 2014

Segmentation: An Important Marketing Strategy

Segmentation is an important marketing strategy In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decline in their fortune. KODAK is just one but a very good example to underline this point. Failure of understanding… Continue reading Segmentation: An Important Marketing Strategy

Hemant Warudkar | 27 Mar 2014