Resources

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Customer Analytics

RFM Analysis: Understand Your Customers and Segmentation

Miscellaneous

Express Analytics Joins NVIDIA Inception

Miscellaneous

How Generative AI can Positively Impact Retail Stores

AI in Marketing

How AI is Changing Business Intelligence: Expert Insights

Miscellaneous

The Fusion of Data Quality and Generative AI: Crucial Insights

AI in Marketing

How to Get a 360-Degree View of Customers with AI and Data?

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Customer Acquisition vs Customer Retention: Which One is More Important?

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Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. Moreover, many companies spend more time… Continue reading Customer Acquisition vs Customer Retention: Which One is More Important?

Prasanna Chitanand | 09 Dec 2022

New CDP buyers must first prioritize value they want: Data veteran Manoj Gupta

As part of our new series – Express Analytics Leadership Forum – we spoke to Manoj Gupta, well-known digital marketer and author of a book on the customer data platform, and asked him to share his experience of working with a CDP.

Prasanna Chitanand | 07 Nov 2022

How to Create An Agile Personalized Customer Experience

How to Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experience is big data. Making your customers feel special and providing them a personal touch throughout… Continue reading How to Create An Agile Personalized Customer Experience

Express Analytics | 07 Nov 2022

CDP Best Practices To Enhance Customer Experiences

Customer data platforms are a hot topic in the marketing world right now. Many companies are looking to implement CDPs in order to better understand their customers and create more targeted marketing campaigns. In this article, we roll out a roadmap for achieving CDP success in enhancing customer experiences.

Express Analytics | 21 Oct 2022

What’s The Level of Your Business’ Data Maturity?

With more and more businesses starting to rely on data, it's become imperative that the quality of data is high. One way to assess the quality of your data is through data maturity assessment.

Prasanna Chitanand | 14 Oct 2022

Data Processing: Steps, Types and More

Data Processing: Steps, Types and More In part 1 of this blog post, we discussed data preprocessing in machine learning and how to do it. That post will help you understand that preprocessing is part of the larger data processing technique; and is one of the first steps from collection of data to its analysis.… Continue reading Data Processing: Steps, Types and More

Prasanna Chitanand | 10 Oct 2022

Resources

Customer Analytics

RFM Analysis: Understand Your Customers and Segmentation

Miscellaneous

Express Analytics Joins NVIDIA Inception

Miscellaneous

How Generative AI can Positively Impact Retail Stores

AI in Marketing

How AI is Changing Business Intelligence: Expert Insights

Miscellaneous

The Fusion of Data Quality and Generative AI: Crucial Insights

AI in Marketing

How to Get a 360-Degree View of Customers with AI and Data?

Customer Acquisition vs Customer Retention: Which One is More Important?

New CDP buyers must first prioritize value they want: Data veteran Manoj Gupta

How to Create An Agile Personalized Customer Experience

CDP Best Practices To Enhance Customer Experiences

What’s The Level of Your Business’ Data Maturity?

Data Processing: Steps, Types and More

The Importance of Data Preprocessing in Machine Learning

All You Need To Know About Reverse ETL

Mistakes in Identity Resolution that could be Costing Your Business Customers