Resources

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Customer Analytics

RFM Analysis: Understand Your Customers and Segmentation

Miscellaneous

Express Analytics Joins NVIDIA Inception

Miscellaneous

How Generative AI can Positively Impact Retail Stores

AI in Marketing

How AI is Changing Business Intelligence: Expert Insights

Miscellaneous

The Fusion of Data Quality and Generative AI: Crucial Insights

AI in Marketing

How to Get a 360-Degree View of Customers with AI and Data?

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Data Chaos: What Is It And How Can It Be Resolved

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With the voluminous inflow of big data in every enterprise today, data chaos is a reality. Managing data is a must requirement.

Prasanna Chitanand | 05 Sep 2022

The Why, What and How of Web Analytics

The advent of standalone digital channels today has made Web Analytics a more all-encompassing term than SEO Analytics which focuses solely on search engine optimization.

Express Analytics | 29 Aug 2022

Use Location Analytics to Improve Bottom Line of Businesses

Geospatial data can enhance a business' data assets and provide more valuable insights. Incorporating geographic information into performance analysis can bring to light new insights.

Express Analytics | 22 Aug 2022

Detect Outliers in Data Wrangling: Examples and Use Cases

How to Detect Outliers in Data Wrangling: Examples and Use Cases Outliers is the term that strikes your mind whenever you speak about analyzing data. If you are planning to inspect any task to examine data sets, you can make assumptions about the methods used to produce the data. If you come across a few… Continue reading Detect Outliers in Data Wrangling: Examples and Use Cases

Express Analytics | 17 Aug 2022

How to Improve Your Brand’s Net Promoter Score (NPS)

A Net Promoter Score is a key metric to measure what your customers think of your brand. There are many ways to improve this score.

Express Analytics | 10 Aug 2022

How to Use Propensity Modeling to Predict Customer Behavior?

Propensity modeling is a statistical technique used to predict future events. Machine learning allows companies to build robust propensity models and make accurate forecasts. In marketing, for example, propensity models are used to predict customer behavior.

Express Analytics | 04 Aug 2022

Graph Analytics to Find Hidden Patterns and Relationships in Data

Analyzing data graphs can help you discover hidden patterns and relationships. Making better business decisions and improving performance are possible when your data is interconnected.

Express Analytics | 26 Jul 2022

Customer Segmentation Using RFM Analysis

To run a profitable business, you need to know your customers. For which, you need to first segment them. Segmentation can be done in a number of ways, but one of the most effective one is RFM analysis. RFM stands for the Recency, Frequency, and Monetary value.

Express Analytics | 21 Jul 2022

What is Automated Machine Learning (AutoML): A Guide

Data is used to teach computers how to learn through machine learning, which is a subset of artificial intelligence. In automated machine learning, the entire process of applying machine learning to real-world problems is automated.

Express Analytics | 15 Jul 2022