Resources

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Customer Analytics

RFM Analysis: Understand Your Customers and Segmentation

Miscellaneous

Express Analytics Joins NVIDIA Inception

Miscellaneous

How Generative AI can Positively Impact Retail Stores

AI in Marketing

How AI is Changing Business Intelligence: Expert Insights

Miscellaneous

The Fusion of Data Quality and Generative AI: Crucial Insights

AI in Marketing

How to Get a 360-Degree View of Customers with AI and Data?

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Benefits of Using Data Fabric

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A data fabric is a type of data architecture that allows for the integration of data from multiple sources. It is designed to provide a single, unified view of an organization's data.

Express Analytics | 07 Jul 2022

What is Named Entity Recognition (NER): Benefits, Use Cases

Named Entity Recognition (NER) is a field of computer science and natural language processing that deals with the identification and classification of named entities in text. The aim is to automatically extract information from unstructured text such as people's names, of organizations, locations, and so on.

Express Analytics | 01 Jul 2022

Customer Analytics: How to Use It to Unlock Business Growth

Customer Analytics: How to Use It to Unlock Business Growth What is Customer Analytics? Customer analytics is the powerful and clear investigation of customer information, and behavior with the objective to find out, attract and reach the relevant or suitable prospect. It uses raw data to identify and understand customers’ needs and satisfaction. One main… Continue reading Customer Analytics: How to Use It to Unlock Business Growth

Express Analytics | 30 Jun 2022

How to Increase ROI Using Marketing Mix Model (MMM)

What if you knew how to sell more for less? We can help you. Marketing Mix Modeling is the secret to your marketing success.

Express Analytics | 24 Jun 2022

Deep Neural Networks for Multi Touch Attribution Model: eBook

Is your business stagnating? Are your marketing dollars not really giving the expected results? Is your marketing not aware which channels are drawing in the most customers? Then, this is the right time for you to implement mutli-touch attribution modeling.

Express Analytics | 24 Jun 2022

How to Grow Your Business Using A CDP

Consider implementing a customer data platform for your business if you want to take it to the next level. You can use a CDP to collect, manage, and use customer-related data to improve your marketing and sales efforts.

Express Analytics | 13 Jun 2022

All You Need To Know About Data Mesh

A major challenge facing organizations today is data quality. As data evolves, it becomes more complex and more fragmented. The result is that data can be difficult to understand and use, which can result in inaccurate or incomplete information. Data mesh can help address this issue by creating a network of data sources.

Express Analytics | 06 Jun 2022

Technology Advancements for Clienteling in Retail POS

Clienteling is the process of building relationships with your clients to better understand their needs and provide them with personalized service. In a world where online shopping is becoming increasingly popular, clienteling can help you stand out from the competition and build a loyal customer base.

Hemant Warudkar | 27 May 2022

How to Integrate Lightspeed Retail POS With CDP

It is helpful to understand the in-store shopping and demand of customers with point of sales systems. However, limiting analysis to on-site behavior is only half the picture. Identifying customer expectations and aligning them with marketing is crucial in understanding customer digital activity before the site visit.

Hemant Warudkar | 19 May 2022