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3rd-party Cookies

3rd-party Cookie Age is (almost) Over: What Advertisers and Marketers Are Doing

The writing is on the wall. The 3rd-party cookie will be discarded eventually due to the growing pressures to maintain an individual's privacy. You might as well start considering alternatives if your advertising and marketing strategies rely on such cookies. Alternatives are being explored by Google and the industry. In the meantime, the best thing you can do is to monitor the market to see what happens.

| 24 Aug 2021