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CRM

Are You Making Unstructured Data Work for Your Business?

With more and more emphasis on the use of cognitive computing, it is but natural that its impact will be felt on today’s data analytics landscape. For the longest time, Enterprises chose to mostly ignore unstructured data since the tools and skills required to derive mea

| 13 Nov 2016

Still not Implemented Multi-Touch Attribution Model? Do it Now

So does your Enterprise need a multi-channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different channels such as social media, for example, affec

| 31 May 2016