How ML Enhances Psychographic Customer Profiling
In today’s age of digitization, you can think that understanding your customers would be optional. Rather, it is quite imperative for modern times. Companies no longer confine themselves to the frontiers of demographic segmentation, but they move into psychographic profiling. Psychographic profiling digs deep into the lifestyles, values, attitudes, and interests of consumers. Machine learning… Continue reading How ML Enhances Psychographic Customer Profiling
Prasanna Chitanand | 15 May 2025
Machine Learning: The Key to Modern Customer Profiling
A Forbes report states that 80-85% of enterprise businesses are investing in AI solutions at present. AI is a machine’s capability to replicate intelligent human characteristics by taking a set of entries into account and processing that data to deliver preferred results. With technological improvements in machine learning, organizations can build customer risk profiling models… Continue reading Machine Learning: The Key to Modern Customer Profiling
Vinayak Ghule | 09 Sep 2024
Advantage For Financial Services Lies Only in Customer Satisfaction
Advantage For Financial Services Lies Only In Customer Satisfaction The results of a new poll released last week by the deVere Group show that more than half of the world’s millennials are happy to switch to, or already have, to a digital-only bank. While that may be welcome news for financial players in the online… Continue reading Advantage For Financial Services Lies Only in Customer Satisfaction
Express Analytics | 30 Jul 2021
