Customer segmentation

How Customer Segmentation can be Used in Product Development

Customer segmentation is a well-known marketing strategy to attract leads, but one of its uses is also for new product development. Customer segmentation can be a tool for market entry strategy to identify potential customers, if any, for a new product or service. As a b

| 11 Feb 2021

The Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing has started to reduce wasteful expenditure and resources considerably. The

| 18 Jan 2021

The Importance of Customer Segmentation and STP Marketing

In today’s intense business environment, brands have come around to realize that to hold on to their customers, as well as upsell and cross-sell, they need to “know” their customers inside out. Read in detail about the importance of customer Segmentation and STP Marketi

| 27 Jan 2020

How Machines are Learning from Customers and Predicting Human Behavior

Customers leave behind an incomprehensible amount of data while they go about shopping. Making sense of that data and reacting in real-time are the two things that will keep companies one step ahead of their customers (and competition) in the present-day customer-centri

| 13 Dec 2017

Data Analytics Enriches A Customer’s Gastronomical Experience

Big Data and its analysis have come as a disruptor for the food industry, more so for restaurants. There was a time when restaurants were largely run on the gut feelings of a manager or the whims and fancies of the owner. Those days are fading away. Restaurants now have

| 03 Sep 2017

How Artificial Intelligence has Influenced E-commerce – The Customer’s Story

In the first part of this blog, we looked at how Artificial Intelligence (AI) has changed the supplier side of the retail eco-system, especially on two fronts – Price and Product Offering. In this post, we shall analyze how it has affected the buyer’s journey

| 10 Jul 2017

How Artificial Intelligence has influenced E-commerce – The Retailer’s Story

Never before have customers been more in control of the retail trade than today. But are they really? Or has the retailer wrested control of the exchange? Let’s revisit this in the light of new technologies and sensors deployed in this “game”. In the si

| 03 Jul 2017

Why You Need to Implement Omnichannel Retailing Straightaway

There was a time when retailers could only fantasize about selling everywhere. It was a retailer’s version of a Utopian dream. Then came technology and big data analytics, and boom, omnichannel retail suddenly was achievable. Omnichannel shopping is really a contin

| 28 Apr 2017

Why Adaptive Personalization is Getting Critical for Business

Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet here we are, at the start of 2016, and it would not be an exagger

| 14 Jan 2016