Are You Making Unstructured Data Work for Your Business?

With more and more emphasis on the use of cognitive computing, it is but natural that its impact will be felt on today’s data analytics landscape. For the longest time, Enterprises chose to mostly ignore unstructured data since the tools and skills required to derive mea

| 13 Nov 2016

Does Your Business Use Emotion-based Customer Segmentation?

An article published in the Harvard Business Review (HBR) recently citing fresh research tries to initiate renewed debate on the importance of customer emotions in a marketing ecosystem. It calls for enterprises to pursue emotional connections as a science, and a strate

| 07 Dec 2015