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Retail Marketing

Chatbots and Customer Analytics

As we did read in the first part of this blog post, the chatbot space is relatively new. Not all bots are equal, and not many are configured around Artificial Intelligence (AI) yet. But that’s gonna change real quick. Know more about chatbots and customer analytics. Reme

| 20 Aug 2017

How Artificial Intelligence has Influenced E-commerce – The Customer’s Story

Purchaser intent is akin to a guessing game but AI is taking out some of the guess work. Targeting buyer intent calls for using a combination of active and passive data to accurately deduce, with some degree of probability, whether a customer is in the market right now to buy or not.

| 10 Jul 2017

Why You Need to Implement Omnichannel Retailing Straightaway

Why you need to implement omnichannel retailing straightaway? There was a time when retailers could only fantasize about selling everywhere. It was a retailer’s version of a Utopian dream. Then came technology and big data analytics, and boom, omnichannel retail s

| 28 Apr 2017