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Segmentation process

Segmentation: An Important Marketing Strategy

In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decline in their fortune. KODAK is just one but a ve

| 27 Mar 2014

The Process of Segmentation

The process of segmentation The question I attempt to answer in this post: Is there a scientific way of process of segmentation based on several dimensions? We all know that we can plot the shape of a curve on a two-dimensional graph or draw the shape of an object on a th

| 18 Aug 2013