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segmentation

Segmentation: An Important Marketing Strategy

Segmentation is an important marketing strategy In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decline in their fortune. KODAK is just one but a very good example to underline this point. Failure of understanding… Continue reading Segmentation: An Important Marketing Strategy

| 27 Mar 2014