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STP

Use Of Segmentation, Targeting, Positioning In Marketing For B2C and B2B: What’s The Difference?

Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only 

| 09 Jun 2021

The Importance of Customer Segmentation and STP Marketing

In today’s intense business environment, brands have come around to realize that to hold on to their customers, as well as upsell and cross-sell, they need to “know” their customers inside out. Read in detail about the importance of customer Segmentation and STP Marketi

| 27 Jan 2020