Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
Customer AnalyticsMarketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition In 2017, approx. 197
Hemant Warudkar | 10 Mar 2016
Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?
Marketing AnalyticsHow to Combine Marketing Mix Modeling with Attribution Modeling? For decades, traditional marketers faced a
Hemant Warudkar | 12 Feb 2016
Why Adaptive Personalization is Getting Critical for Business
Marketing AnalyticsWhy Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the
Hemant Warudkar | 14 Jan 2016
Why Your Business Needs Emotion-based Customer Segmentation
Customer AnalyticsWhy Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review
Hemant Warudkar | 07 Dec 2015
Understanding The Basics of Business Rules and Rules Engine
Content TypeUnderstanding business rules and rules engine (Business Rules Engines BREs) A few posts earlier, I
Hemant Warudkar | 03 Nov 2015
How to Build A Right Prospects List for Your Business
Customer AnalyticsIn my previous blog post, we learned how to build a customer profile database, and the
Hemant Warudkar | 21 Oct 2015
How to Build a Customer Profile Database
Customer AnalyticsHow to Build a Customer Profile Database? As I had promised in my previous post,
Hemant Warudkar | 11 Oct 2015
