Predictive Analytics in Marketing: Hype or Reality?
Customer AnalyticsLatest surveys report that the use of predictive analytics in marketing has increased after realizing
How to Boost Retail Revenue with a Product Recommendation Engine
Customer AnalyticsBoth eCommerce and retail companies struggle to track changes in customers’ preferences and constantly update
7 Ways to Boost Retail Revenue using Voice of Customer Data
Customer AnalyticsVoice of customer data is all audience feedback that is collected by an organization from
Easy Ways to Increase Conversions with Behavioral Segmentation
Marketing AnalyticsAccording to Accenture’s report, today, 87% of businesses concur that traditional experiences won’t meet the
The Benefits of Identity Resolution in Customer Engagement
Customer AnalyticsToday’s marketers have to thread the needle between providing customers an experience that is both
How to Use Behavioral Analytics to Improve Customer Engagement
Customer AnalyticsThe biggest challenge for marketers is to achieve sustainable business growth despite high customer churn
Time Series Data: Analysis vs Forecasting
Analytics SolutionsTime series analysis produces a series of information in a specific sequence, so it is
Customer Acquisition vs Customer Retention: Which One is More Important?
Customer AnalyticsBusinesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers
New CDP buyers must first prioritize value they want: Data veteran Manoj Gupta
Data leadersAs part of our new series – Express Analytics Leadership Forum – we spoke to