Prasanna Chitanand, Author at Express Analytics

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Analytics Solutions

The Power of Data Visualization: Turning Complex Data into Actionable Insights

Customer Analytics

RFM Analysis: Understand Your Customers and Segmentation

Miscellaneous

Express Analytics Joins NVIDIA Inception

Miscellaneous

How Generative AI can Positively Impact Retail Stores

AI in Marketing

How AI is Changing Business Intelligence: Expert Insights

Miscellaneous

The Fusion of Data Quality and Generative AI: Crucial Insights

Prasanna Chitanand

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Predictive Analytics in Marketing: Hype or Reality?

Customer Analytics

Latest surveys report that the use of predictive analytics in marketing has increased after realizing

Prasanna Chitanand | 05 May 2023

How to Boost Retail Revenue with a Product Recommendation Engine

Customer Analytics

Both eCommerce and retail companies struggle to track changes in customers’ preferences and constantly update

Prasanna Chitanand | 28 Apr 2023

7 Ways to Boost Retail Revenue using Voice of Customer Data

Customer Analytics

Voice of customer data is all audience feedback that is collected by an organization from

Prasanna Chitanand | 29 Mar 2023

Easy Ways to Increase Conversions with Behavioral Segmentation

Marketing Analytics

According to Accenture’s report, today, 87% of businesses concur that traditional experiences won’t meet the

Prasanna Chitanand | 09 Mar 2023

The Benefits of Identity Resolution in Customer Engagement

Customer Analytics

Today’s marketers have to thread the needle between providing customers an experience that is both

Prasanna Chitanand | 28 Feb 2023

How to Use Behavioral Analytics to Improve Customer Engagement

Customer Analytics

The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn

Prasanna Chitanand | 14 Feb 2023

Time Series Data: Analysis vs Forecasting

Analytics Solutions

Time series analysis produces a series of information in a specific sequence, so it is

Prasanna Chitanand | 14 Dec 2022

Customer Acquisition vs Customer Retention: Which One is More Important?

Customer Analytics

Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers

Prasanna Chitanand | 09 Dec 2022

New CDP buyers must first prioritize value they want: Data veteran Manoj Gupta

Data leaders

As part of our new series – Express Analytics Leadership Forum – we spoke to

Prasanna Chitanand | 07 Nov 2022

Resources

Prasanna Chitanand