Industry

Data Analytics in the Food and Beverage Sector: Examples and Uses

In today’s digital world, data is playing a crucial role in making decisions in different sectors. One such industry that has benefited from the use of data analytics is the food and beverage industry due to the huge demand in modern society.  The food and beverage sector has undergone many changes, and as a result,… Continue reading Data Analytics in the Food and Beverage Sector: Examples and Uses

What You Need to Know About Ecommerce Analytics Tools

What You Need to Know About Ecommerce Analytics Tools Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these… Continue reading What You Need to Know About Ecommerce Analytics Tools

Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

ML-based Predictive Analytics Gives Retailers An Edge With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. But machine learning (ML), a subset of artificial… Continue reading Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

5 Ways Retailers Can Use POS Analytics to Better Drive Operations

You may have not realized it yet, but your point of sale (POS) terminal (POS Analytics ) is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not régulier yet is the utilization of all of its… Continue reading 5 Ways Retailers Can Use POS Analytics to Better Drive Operations

Advantage For Financial Services Lies Only in Customer Satisfaction

Advantage For Financial Services Lies Only In Customer Satisfaction The results of a new poll released last week by the deVere Group show that more than half of the world’s millennials are happy to switch to, or already have, to a digital-only bank.  While that may be welcome news for financial players in the online… Continue reading Advantage For Financial Services Lies Only in Customer Satisfaction

Dynamic Pricing – The Inevitable Future of Traditional Retail

Dynamic Pricing – The Inevitable Future of Traditional Retail What is the biggest threat to retail today? Why are traditional retail businesses witnessing a steep downfall in their top and bottom lines? Forget about the numbers, why is the very presence of real-world retail suddenly endangered?  This may surprise you, but the answer is not… Continue reading Dynamic Pricing – The Inevitable Future of Traditional Retail

Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B

Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only B2C but also B2B… Continue reading Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B

Automatic Data Ingestion in Finance

Automatic Data Ingestion in Finance There’s no doubt that automation is changing, for the better, business performances in finance. Automating data extraction and ingestion adds value to finance departments and institutions. A recent survey by Dun & Bradstreet of finance operations in the US and the UK showed that improved speed of processes was the leading motivator for… Continue reading Automatic Data Ingestion in Finance

5 Predictive Analytics Use Cases for Retail Industry