AI in Marketing

Building an effective What-If Analysis Model

Data analytics need not stop at just looking in the rear-view mirror. 'What-If' analysis offers organizations a way of forecasting the future, with historical facts as the base. But your scenario modeling must be made efficient for best results.

| 02 Nov 2017

Using Chatbots to Really Understand Your Customer

Using Chatbots to Really Understand Your Customer: Chatbot Customer Journey Using chatbots do you really understand your customer journey? It’s now clear that chatbots are not just passing ship in the night. Over 2.5 billion people worldwide use messaging platforms like W

| 08 Aug 2017

Using Machine Learning to Enhance Data Quality

Here's how Machine Learning is being used to preserve data quality - A slideshow by Express Analytics explains you the same.

| 24 Jul 2017

How Cognitive Computing Can Transform Your Business?

Cognitive computing today is like the embryonic chick beginning to peck its way out of the egg. – Hadley Reynolds, Principal Analyst, NextEra Research: May 2016. It’s been around for 50 years, going from the drawing board to the lab to field tests, but it’s only no

| 14 Sep 2016