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AI in Marketing

The Rise of Commercial Artificial Intelligence in BI

The Rise of Commercial Artificial Intelligence in BI Even as global businesses continue to embrace big data and data analytics, the challenge many faces is: how to derive the most value from the big data. The latter refers to very large sets of data that cannot be handled

| 26 Oct 2020

How to Find Outliers in Data using Machine Learning

How to Find Outliers in Data using Machine Learning No matter how careful you are during data collection, every data scientist has felt the frustration of finding outliers. An outlier is a data point that is noticeably different from the rest. They represent errors in mea

| 11 Sep 2020

How To Use Machine Learning In Predictive CLV Models (2 of 2)

In the first post on this topic, we defined customer lifetime value (CLV) and learned about customer lifetime value models. How to use machine learning in predictive CLV models (Customer Lifetime Value Prediction Model). In this post, we’ll learn how machine learning

| 22 Apr 2020

Prediction using Neural Networks

Prediction Using Neural Networks  In the first part of this post, we discussed what neural networks prediction are, what the “artificial” component in them is, and how they are used in data science. Today we look at how they are used in predictive analytics. We will also a

| 27 Feb 2020

Why Are Artificial Neural Networks Important

Why are Artificial Neural Networks important in data science? Artificial Neural networks are an extremely complicated piece of research/technology being developed for decades. They use man-made computing power to try and replicate the way the human brain calculates, and

| 20 Feb 2020

Here’s Why Machine Learning Data Catalogs are Becoming Popular

Why Machine Learning Data Catalogs (MLDCs) are becoming popular In part one of this blog post we had discussed what data catalogs are, and why there is an increase in their use by enterprises over the last two years. In this second and final part of that post, we look at

| 07 Feb 2020

AI For Data Cleaning: How AI can Clean Your Data and Save Your Man Hours and Money

AI for Data Cleaning: How AI can Clean Your Data and Save Your Man Hours and Money Dirty data is the bane of the analytics industry. Almost every organization that deals with data have had to deal with some degree of unreliability in its numbers. Table of Contents What Is

| 17 Aug 2019

Machine Learning In Data Analytics: How It Works For Your Business?

Machine Learning in Data Analytics: How It Works for Your Business? In this post, we will try and answer the question – how does machine learning in data analytics work for your business? In part one of this blog post, we looked at how artificial intelligence (AI) can hel

| 21 Mar 2019

How Artificial Intelligence Turns Data into Useful Information

How Artificial Intelligence turns data into useful information? We are often asked – explain AI from the viewpoint of a data lifecycle, or just how does artificial intelligence (AI) convert data into output that`s beneficial to a business? Machine learning (ML), which ca

| 10 Mar 2019