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Analytics Solutions

Making Sense of Real-Time Data: The Streaming Analytics Dilemma

“Should your business consider streaming analytics of its big data?” With the increasing deployment of this form of analytics, your business managers may have raised this question in the recent past. If you have not concluded yet, read on. Without a doubt, thi

| 26 Feb 2017

App Analytics: The Path to Better Apps

App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change t

| 13 Sep 2016

Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings

Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings For several years, the hotel industry’s entire pricing strategy globally was – ‘heads in beds’. The thumb rule a hotel’s general manager deployed was – no room must go vacant. Filling

| 21 Aug 2016

Data-Driven Decision Making for Restaurants Industry

A study from McKinsey states that data-driven companies have a 23-fold increased possibility of client acquisition and a 6-fold increased possibility of customer retention. A couple of blogs posts ago we had talked of how data was fast becoming a very critical component in

| 07 Aug 2016

Data is Most Important Item on Restaurants Menu Today

Data is Most Important Item on Restaurants Menu Today The restaurant menu is the powerful selling tool for your restaurant and acts as the foundation of your customer experience. Which is the single most important ingredient in today’s restaurant business? Data is most im

| 10 Jul 2016

The What, Why and How of Operationalizing Analytics

An enterprise may have deployed analytics to read the patterns within its data but sometimes, businesses fail to effectively operationalize analytics. This is as good as pouring money down the drain as adopting analytics is only a job half done; ask any data scientist an

| 14 Sep 2015

Evolution of Analytics Platform

Evolution of Analytics Platform I recently had an opportunity to work on a technology consulting project for one of our customers who are in the services industry providing business analytics solutions. The scope of the project included recommending an “analytical

| 25 Jun 2014