RFM Analysis: Understand Your Customers and Segmentation
Overview The RFM (Recency, Frequency, Monetary) analysis is a powerful tool for understanding customer behavior and segmenting customers based on their purchasing patterns. Table of Contents Toggle Fill Form To Unlock ContentHow RFM Model Works?How is RFM Model Useful?Why Use
Prasanna Chitanand | 11 Nov 2024
How to Achieve Business Success with Customer Intelligence
Customer Intelligence (CI) is a crucial aspect of generating sales. Without it, it’s difficult to understand the expectations of customers from your brand and which message will force them to make decisions. Fortunately, it doesn’t have to be challenging to acquire cust
Prasanna Chitanand | 07 Dec 2023
Predictive Analytics in Marketing: Hype or Reality?
Latest surveys report that the use of predictive analytics in marketing has increased after realizing its importance at the business level. Organizations looking to stay in a dynamic world use data analysis to predict upcoming shifts. Despite being predominantly used, the
Prasanna Chitanand | 05 May 2023
Power Your Retail Product Recommendation Engine with CIM
Both eCommerce and retail companies struggle to track changes in customers’ preferences and constantly update themselves to serve accurate recommendations. The solution to such a problem is the use of AI-driven product recommendation engines. Both retail and eCommer
Prasanna Chitanand | 28 Apr 2023
7 Ways to Boost Retail Revenue using Voice of Customer Data
Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment. These insights can significantly impact marketing efforts, product road
Prasanna Chitanand | 29 Mar 2023
The Benefits of Identity Resolution in Customer Engagement
Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing term
Prasanna Chitanand | 28 Feb 2023
How to Use Behavioral Analytics to Improve Customer Engagement
The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they ha
Prasanna Chitanand | 14 Feb 2023
Customer Acquisition vs Customer Retention: Which One is More Important?
Businesses invest a lot in numerous customer acquisition and retention strategies to gain fresh customers and see stable financial growth. However, customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both ar
Prasanna Chitanand | 09 Dec 2022
How to Create An Agile Personalized Customer Experience
How to Create An Agile Personalized Customer Experience In the digital age we live in, Customer Experience (CX) has become the key differentiator between a successful business and otherwise. Helping businesses in the process of providing a personalized customer experienc
Express Analytics | 07 Nov 2022
