How To Use Machine Learning In Predictive CLV Models (2 of 2)
In the first post on this topic, we defined customer lifetime value (CLV) and learned about customer lifetime value models. How to use machine learning in predictive CLV models (Customer Lifetime Value Prediction Model). In this post, we’ll learn how machine learning
Hemant Warudkar | 22 Apr 2020
What is Cohort Analysis? And How it Helps to Retain Customers
What is Cohort Analysis? How does Cohort Analysis Help to Retain Customers? Before getting into cohort analysis and its benefits, one must take note of the fact that businesses devote a huge chunk of their resources to find new customers but, sometimes, they lose sight
Hemant Warudkar | 14 Feb 2020
Here’s Why Machine Learning Data Catalogs are Becoming Popular
Why Machine Learning Data Catalogs (MLDCs) are becoming popular In part one of this blog post we had discussed what data catalogs are, and why there is an increase in their use by enterprises over the last two years. In this second and final part of that post, we look at
Hemant Warudkar | 07 Feb 2020
What is Identity Resolution and How it Works
What is Identity Resolution and How it Works More and more businesses online are veering around to the fact that if they have to remain competitive, the one thing that will keep them ahead of the pack is a complete understanding of their customers. A customer’s ide
Hemant Warudkar | 15 Jan 2020
What is NLP Sentiment Analysis? And Increasing use of NLP in Sentiment Analytics
This post’s focus is NLP and its increasing use in what’s come to be known as NLP sentiment analytics. By now, it is obvious that humans and machines do not speak the same language. It is also pretty clear that the two also do not share “emotions”, thoughts or feelings. B
Hemant Warudkar | 24 Dec 2019
How Identity Resolution Platform Plays Key Role in Modern-day Marketing
How Identity Resolution Plays Key Role in Modern-day Marketing – Know the Customer Without a doubt, the one mantra that all digital marketers today must follow is, “Know thy customer”. But that’s easier said than done. For example, if you are a marketer, ask yoursel
Hemant Warudkar | 01 Aug 2019
Is RFM Model Relevant Even Today?
A key way to make your marketing effective is trying to understand the “value” of your individual customer. Termed ‘Customer Lifetime Value’ (CLV), there are many models that measure this metric,One of the model is RFM model. Developing a comprehensive and effective mode
Hemant Warudkar | 24 May 2019
The Coming of Age of Conversational Analytics
What is Conversational Analytics and How It Helps Businesses? Many analysts predicted 2019 to be the year of conversational analytics; the year when businesses will be on the road of transformation because of it. That may or may not come to pass, but there`s little doubt
Hemant Warudkar | 06 May 2019
Using Artificial intelligence to Sense Buyer Intent
Using Artificial intelligence to Sense Buyer Intent – Customer Intent AI Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence with mobile to get a heads-up in anticipating a customer’s purchase intent. Booking.com app use
Hemant Warudkar | 28 Dec 2018
