Customer Analytics

How To Use Machine Learning In Predictive CLV Models (2 of 2)

In the first post on this topic, we defined customer lifetime value (CLV) and learned about customer lifetime value models. How to use machine learning in predictive CLV models (Customer Lifetime Value Prediction Model). In this post, we’ll learn how machine learning can be deployed to predict CLV. Customer Lifetime Value CLV is a customer’s past… Continue reading How To Use Machine Learning In Predictive CLV Models (2 of 2)

What is Cohort Analysis? And How it Helps to Retain Customers

What is Cohort Analysis? How does Cohort Analysis Help to Retain Customers? Before getting into cohort analysis and its benefits, one must take note of the fact that businesses devote a huge chunk of their resources to find new customers but, sometimes, they lose sight of their existing ones. Enterprises often take their eyes off… Continue reading What is Cohort Analysis? And How it Helps to Retain Customers

Here’s Why Machine Learning Data Catalogs are Becoming Popular

Why Machine Learning Data Catalogs (MLDCs) are becoming popular In part one of this blog post we had discussed what data catalogs are, and why there is an increase in their use by enterprises over the last two years. In this second and final part of that post, we look at how artificial intelligence (AI),… Continue reading Here’s Why Machine Learning Data Catalogs are Becoming Popular

What is Identity Resolution and How it Works

What is NLP Sentiment Analysis? And Increasing use of NLP in Sentiment Analytics

This post’s focus is NLP and its increasing use in what’s come to be known as NLP sentiment analytics. By now, it is obvious that humans and machines do not speak the same language. It is also pretty clear that the two also do not share “emotions”, thoughts or feelings. But in a world that… Continue reading What is NLP Sentiment Analysis? And Increasing use of NLP in Sentiment Analytics

How Identity Resolution Platform Plays Key Role in Modern-day Marketing

Is RFM Model Relevant Even Today?

The Coming of Age of Conversational Analytics

What is Conversational Analytics and How It Helps Businesses? Many analysts predicted 2019 to be the year of conversational analytics; the year when businesses will be on the road of transformation because of it. That may or may not come to pass, but there`s little doubt in anyone`s mind that this form of data analytics… Continue reading The Coming of Age of Conversational Analytics

Using Artificial intelligence to Sense Buyer Intent

Using Artificial intelligence to Sense Buyer Intent – Customer Intent AI Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence with mobile to get a heads-up in anticipating a customer’s purchase intent. Booking.com app users now not only receive instant booking access to a destination with a single QR code… Continue reading Using Artificial intelligence to Sense Buyer Intent