Data-Driven Decision Making for Restaurants Industry
A study from McKinsey states that data-driven companies have a 23-fold increased possibility of client acquisition and a 6-fold increased possibility of customer retention. A couple of blogs posts ago we had talked of how data was fast becoming a very critical component i
Hemant Warudkar | 07 Aug 2016
5 Steps for Effective Customer Journey Mapping
Creating a perfect customer journey map can enable your customer support team to focus more on particular issues rather than problems brought on by a less personalized customer journey. Definition: A customer’s journey is a map that tracks the buyer’s experience. The star
Hemant Warudkar | 06 Jun 2016
How to Implement Multi Touch Attribution Modeling?
How to Implement Multi Touch Attribution Modeling? So does your Enterprise need a multi channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different
Hemant Warudkar | 31 May 2016
How Analytics is Re-defining Financial Planning & Analysis (FP&A)
How Analytics is Re-defining Financial Planning & Analysis (FP&A) Every company strives to bring in more money than it spends. But how do you know how much is coming into your company and how much is being spent? That’s where financial planning and analysis
Hemant Warudkar | 14 May 2016
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition In 2017, approx. 197 billion mobile apps were downloaded from app stores. This type of app store competition, integrated with faster technology development in the industry, makes new customer acq
Hemant Warudkar | 10 Mar 2016
Why Your Business Needs Emotion-based Customer Segmentation
Why Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review (HBR) recently citing fresh research tries to initiate renewed debate on the importance of customer emotions in a marketing ecosystem. It calls for enterprises
Hemant Warudkar | 07 Dec 2015
The Many Benefits of Customer Segmentation
The many benefits of customer segmentation This is the last in the series of the ‘Operationalizing Data Analytics’ blog posts but certainly not the least important. Readers may recall an earlier post in this series called, ‘How To Build A Customer Profile Base’. Today’s
Hemant Warudkar | 17 Nov 2015
How to Build A Right Prospects List for Your Business
In my previous blog post, we learned how to build a customer profile database, and the challenges while doing so. Taking off from there, today, I shall explain how to go about making a prospects list. Definition: A prospects list is a place very much like a catalog of th
Hemant Warudkar | 21 Oct 2015
How to Build a Customer Profile Database
How to Build a Customer Profile Database? As I had promised in my previous post, I start today’s post by explaining how an Enterprise can operationalize analytics. The biggest challenge before any Enterprise, be it a B2B or B2C company, is – getting to know the cu
Hemant Warudkar | 11 Oct 2015
