Marketing Analytics

Data is Most Important Item on Restaurants Menu Today

Data is Most Important Item on Restaurants Menu Today The restaurant menu is the powerful selling tool for your restaurant and acts as the foundation of your customer experience. Which is the single most important ingredient in today’s restaurant business? Data is most important item on a restaurant menu today. Know more about how restaurants… Continue reading Data is Most Important Item on Restaurants Menu Today

How Analytics is Re-defining Financial Planning & Analysis (FP&A)

Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?

How to Combine Marketing Mix Modeling with Attribution Modeling? For decades, traditional marketers faced a challenge while allotting their marketing budgets among various marketing channels. Today, with the advent of digital modes of communication such as television and the Internet, as well as computing devices of all kinds, that job’s got even more taxing. “Effective… Continue reading Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?

Why Adaptive Personalization is Getting Critical for Business

Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet here we are, at the start of 2016, and… Continue reading Why Adaptive Personalization is Getting Critical for Business

Google’s Experiment with Retail Grocery – Will Traditional Players Survive?

This line in a news report in London’s The Guardian – First they (Google) came for your search, then they came for your phone, now they want your groceries – seems like a wake-up call for retail grocers. The report was about the search major announcing that Google Express, the company’s delivery service, would start delivering fresh fruits and… Continue reading Google’s Experiment with Retail Grocery – Will Traditional Players Survive?

How to Use Retail Analytics to Save Your Store?

Reports of retail stores shutting down in the United States and elsewhere are coming in almost every week, leading to some analysts painting a doomsday scenario for this sector. A few others have labelled it, ‘Retail Apocalypse’. But it need not be so. Analytics can save the day for you, indeed give you an edge,… Continue reading How to Use Retail Analytics to Save Your Store?

Digital Marketing Ecosystem, Where to Start?

Digital Marketing Ecosystem, Where to Start? The New future of Digital Marketing If you have ever been to a large city like New York, you might have had to use public transit. One of how. Digital Marketing Ecosystem, Where to Start? Digital Marketing is rapidly becoming more complex. The number of channels and the number… Continue reading Digital Marketing Ecosystem, Where to Start?

Improving the Response Rates of Email Marketing

If you are like most marketing managers the topmost thing in your mind is to generate more revenue with your marketing spend. Perhaps your performance is measured on it. In effect, you are expected to invent the perpetual machine which takes no input but generates infinite output, or so it seems. Most companies today use… Continue reading Improving the Response Rates of Email Marketing

Improving the Response Rates of Email Marketing #2

Improving the Response Rates of Email Marketing Everything in marketing is about being relevant to the context of the customer. Having said that, when we set out on achieving this lofty goal we run into several challenges. One of the major considerations is the definition of the size of the opportunity. Let us assume that… Continue reading Improving the Response Rates of Email Marketing #2