Data is Most Important Item on Restaurants Menu Today
Data is Most Important Item on Restaurants Menu Today The restaurant menu is the powerful selling tool for your restaurant and acts as the foundation of your customer experience. Which is the single most important ingredient in today’s restaurant business? Data is most im
Hemant Warudkar | 10 Jul 2016
How Analytics is Re-defining Financial Planning & Analysis (FP&A)
How Analytics is Re-defining Financial Planning & Analysis (FP&A) Every company strives to bring in more money than it spends. But how do you know how much is coming into your company and how much is being spent? That’s where financial planning and analysis
Hemant Warudkar | 14 May 2016
Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?
How to Combine Marketing Mix Modeling with Attribution Modeling? For decades, traditional marketers faced a challenge while allotting their marketing budgets among various marketing channels. Today, with the advent of digital modes of communication such as television and
Hemant Warudkar | 12 Feb 2016
Why Adaptive Personalization is Getting Critical for Business
Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet her
Hemant Warudkar | 14 Jan 2016
Google’s Experiment with Retail Grocery – Will Traditional Players Survive?
This line in a news report in London’s The Guardian – First they (Google) came for your search, then they came for your phone, now they want your groceries – seems like a wake-up call for retail grocers. The report was about the search major announcing that Goo
Hemant Warudkar | 14 Sep 2015
How to Use Retail Analytics to Save Your Store?
Reports of retail stores shutting down in the United States and elsewhere are coming in almost every week, leading to some analysts painting a doomsday scenario for this sector. A few others have labelled it, ‘Retail Apocalypse’. But it need not be so. Analy
Hemant Warudkar | 30 Aug 2015
Digital Marketing Ecosystem, Where to Start?
Digital Marketing Ecosystem, Where to Start? The New future of Digital Marketing If you have ever been to a large city like New York, you might have had to use public transit. One of how. Digital Marketing Ecosystem, Where to Start? Digital Marketing is rapidly becoming mo
Hemant Warudkar | 04 Feb 2015
Improving the Response Rates of Email Marketing
If you are like most marketing managers the topmost thing in your mind is to generate more revenue with your marketing spend. Perhaps your performance is measured on it. In effect, you are expected to invent the perpetual machine which takes no input but generates infin
Hemant Warudkar | 30 Jul 2014
Improving the Response Rates of Email Marketing #2
Improving the Response Rates of Email Marketing Everything in marketing is about being relevant to the context of the customer. Having said that, when we set out on achieving this lofty goal we run into several challenges. One of the major considerations is the definitio
Hemant Warudkar | 21 Jul 2014
