Miscellaneous

Express Analytics Joins NVIDIA Inception

Express Analytics has joined  NVIDIA Inception, a program that nurtures startups revolutionizing industries with technological advancements. Express Analytics is focused on helping marketing leaders maximize the returns on their marketing investments (ROMI) with the power of AI. We specialize in Data quality and cleansing, segmentation, marketing attribution, CLTV, marketing mix modeling, and much more. We… Continue reading Express Analytics Joins NVIDIA Inception

How Generative AI can Positively Impact Retail Stores

In recent years, the retail sector has seen instabilities, but it has showcased a good future, considering the rapid development in the domain of generative AI.   Artificial intelligence applications have recently become a staple part of this transformation from personalized recommendations to demand forecasting. The greatest breakthrough related to generative AI services has been in… Continue reading How Generative AI can Positively Impact Retail Stores

The Fusion of Data Quality and Generative AI: Crucial Insights

Innovative Optimization Techniques in Machine Learning Algorithms

Today, you live in the era of automation, artificial intelligence, and the rise of complicated digitization.  The rapid advancement of smart technologies appears to have been going faster as the years go by. Businesses across the US and around the globe have benefitted dearly from this accelerated technological progress by implementing it throughout their operations… Continue reading Innovative Optimization Techniques in Machine Learning Algorithms

Get Ready for Future Innovations with Large Language Models

Nowadays, almost all businesses use generative AI and large language models after realizing their ability to boost accuracy in various tasks. With the innovations in artificial intelligence, the two terms large language models and generative AI are used interchangeably. However, even though they offer multiple opportunities for business productivity, they require human intervention to edit… Continue reading Get Ready for Future Innovations with Large Language Models

Importance of Matchback Analysis for Modern Marketers

Today, the web generates millions of orders in the multichannel commerce background. Usually these orders don’t have source codes. An increasing number of catalogers are noticing the importance of matchback analysis to know response to their mailings. However, the fact is that most direct marketers are unaware of its importance. Matchbaccks include matching your order… Continue reading Importance of Matchback Analysis for Modern Marketers

Data Analytics in the Food and Beverage Sector: Examples and Uses

In today’s digital world, data is playing a crucial role in making decisions in different sectors. One such industry that has benefited from the use of data analytics is the food and beverage industry due to the huge demand in modern society.  The food and beverage sector has undergone many changes, and as a result,… Continue reading Data Analytics in the Food and Beverage Sector: Examples and Uses

The Future of Recruitment: Use of AI for Better Hiring

Recruitment has become one of the toughest, most challenging, and most time-consuming functions of HR (human resources). Finding the suitable talent for the appropriate position at the right time is very important for the success and growth of any organization.  Especially in MNCs, the challenges related to streamlining the whole talent acquisition process carefully while… Continue reading The Future of Recruitment: Use of AI for Better Hiring

How Do You Target the Right Audience using Marketing Intelligence?

As a business professional, you are probably responsible for making many important decisions, whether it be something as simple as drafting a social media post for the company account or coordinating the arrival of a revolutionary product to market. But with the burden of this many decisions, how do you know if you are making… Continue reading How Do You Target the Right Audience using Marketing Intelligence?