All You Need To Know About Synthetic Data

The world of business today revolves around data. While collecting synthetic data can be time-consuming and expensive, it can provide a cost-effective and efficient solution. The use of synthetic data is often a better option than collecting real data, since it can be used to test new products, validate models, and train artificial intelligence systems.

| 25 Mar 2022

Everything You Need To Know About XOps

There's a new buzzword in town, one that made it to the Gartner's list of key trends, too. Called XOps, it's roots lie in Development and Operations (DevOps). While DevOps falls short of achieving full automation, XOps, an umbrella term is used for a combination of IT tech. The ability to relate to customers in multiple segments is crucial for maximizing customer benefits. By analyzing data sets of similar customers, a class of artificial intelligence called machine learning can determine the most valuable customer segments. By using machine learning, customers can be segmented automatically since manual segmentation can take months or years.

| 19 Jan 2022

5 Best Data Analytics Trends and Predictions to Watch in 2022

What will data analytics look like in 2022? What predictions and trends can we expect in data analytics? Our data scientists analyzed the patterns, and this is what they forecast for the new year (in no particular order).

| 13 Dec 2021

Event-Driven Analytics: What You Need to Know

Successful businesses have increased, and more and more operations are becoming both intelligent and efficient. Businesses are increasingly able to use data to make effective and practical decisions. Event-driven analytics can improve efficiency for businesses. This form of analytics is used to detect financial frauds, to halt zero-day attack, and to track the movement of stocks.

| 16 Nov 2021

The Complete Guide to Understanding Data Reporting

Raw data needs to be processed and presented in order to make use of the data. The collected information is stored in databases, but it must be processed to extract its value. Data reporting, not to be confused with data analytics, involves the use of various tools to define and store data, as well as the monitoring of trends, the collection process, and overall performance.

| 10 Sep 2021

Next Generation of Business Intelligence is Here

Next generation of business intelligence is here With the rapid improvement of the latest technology, traditional approaches to running organizations have become obsolete. Nowadays, business professionals want to use equipment and tools that can help them make informed de

| 14 Jun 2021

What Is A Customer Data Platform & How Do You Select The Right One?

A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.

| 16 Apr 2021

5 Key Data Analytics Trends for 2021

5 Key Data Analytics Trends for 2021 2020 was a year when the COVID-19 pandemic shook up the world of business and commerce, adversely affecting almost every sector save data analytics. In the new year, the pandemic will continue to remain on everybody’s minds, despite va

| 25 Dec 2020

What is A Recommender System? A Primer

ML algorithms are used to run recommender systems, which filter information based on a customer's ratings or preferences. Recommendation engines are helpful in reducing the challenge of information overload in e-commerce. Amazon and Netflix were first to popularize recommender systems. However, you can now find recommendations in almost every corner of the digital world, from Facebook posts, Instagram stories, YouTube videos, to food delivery services and e-commerce sites. Today, more and more companies are able to develop and deploy recommender systems thanks to cost-effective and easily accessible software.

| 10 Oct 2020