What Is A Customer Data Platform & How Do You Select The Right One?

A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.

| 16 Apr 2021

5 Key Data Analytics Trends for 2021

5 Key Data Analytics Trends for 2021 2020 was a year when the COVID-19 pandemic shook up the world of business and commerce, adversely affecting almost every sector save data analytics. In the new year, the pandemic will continue to remain on everybody’s minds, despite va

| 25 Dec 2020

What is A Recommender System? A Primer

ML algorithms are used to run recommender systems, which filter information based on a customer's ratings or preferences. Recommendation engines are helpful in reducing the challenge of information overload in e-commerce. Amazon and Netflix were first to popularize recommender systems. However, you can now find recommendations in almost every corner of the digital world, from Facebook posts, Instagram stories, YouTube videos, to food delivery services and e-commerce sites. Today, more and more companies are able to develop and deploy recommender systems thanks to cost-effective and easily accessible software.

| 10 Oct 2020

Building A Recommender System – A Primer : Part 2

Building A Recommender System In Machine Learning – A Primer : Part 2 In Part One of this post, you read about what is a recommender system in Machine Learning, the different classes, and the steps involved in building a recommendation engine. In this second and last post,

| 09 Oct 2020

How to Manage Dynamic Pricing in COVID-19

The COVID-19 pandemic and how it has affected business The COVID-19 pandemic has thrown the business world off of its’ axis. The virus has disrupted global productivity, manufacturing, service activities, and supply chains. How to manage dynamic pricing in COVID-19?

| 24 Aug 2020

Using Data Analytics To Endure The Coronavirus Pandemic And After

In part 1 of this blog, we looked at the disruption in business brought on by COVID-19 and talked about how data analytics was the one scientific response available to tackle these challenges. In this blog, we will discuss how your business can use data analytics to not

| 28 Apr 2020

Why And How Should Your Business Use Data Analytics In COVID-19 Crisis And After

To rephrase German entrepreneur and religious leader Dieter F. Uchtdorf in today’s time of the pandemic: It is your reaction to adversity, not the adversity itself, that determines how your business story will develop hereon. The COVID-19 pandemic has put the world of bus

| 23 Apr 2020

What is A Data Fabric And What Is It’s Business Value

What is a Data Fabric and What is Its Business Value What is the business value of a data fabric solution? There’s a new buzzword in the world of data analytics, and that is – data fab

| 22 Apr 2020

The Upsurge in Use of Data Catalog

The Upsurge in Use of Data Catalog Which other challenge do data-driven enterprises face in addition to the hurdle of poor or dirty data? The answer is – finding where their data, both structured and unstructured, is stored. Corporations that rely on copious amounts of da

| 09 Jan 2020