What is a Recommendation Engine and How Does it Work?
What is a Recommendation Engine and How it Works? In today’s digital world, a recommendation engine is one of the most powerful tools for marketing. What is A Recommendation Engine? A recommendation engine is nothing but an information filtering system composed of machine learning algorithms that predict a given customer’s ratings or preferences for an… Continue reading What is a Recommendation Engine and How Does it Work?
Hemant Warudkar | 24 Apr 2019
Why are Recommendation Engines Becoming Popular?
Why are Recommendation Engines Becoming Popular? In the first part of this blog, we read how using market basket analytics in a better way, small and medium retailers, too, can stay ahead of the competition by upselling or cross-selling. Today, we will look at just what goes on under the hood. One of the ways… Continue reading Why are Recommendation Engines Becoming Popular?
Hemant Warudkar | 25 Feb 2019
The Case for Enterprises Moving to Cloud Data Warehouses
The Case for Enterprises Moving to Cloud Data Warehouses Cloud-based data warehouses have come back with renewed vitality. If one was to go back in time, in the early ‘80s, when mainframe computers were fairly expensive pieces of hardware to own, companies would go in for “time-sharing”. This essentially meant that such companies, at a… Continue reading The Case for Enterprises Moving to Cloud Data Warehouses
Hemant Warudkar | 27 Sep 2018
Does Your Organization Need Marketing Analytics Outsourcing?
Does Your Organization Need Marketing Analytics Outsourcing? There are various studies out there that say that the data analytics outsourcing market is rising by leaps and bounds. Some like this one by Market Research Report Search Engine predict the market for data analytics outsourcing to be valued at the staggering US $20.68 billion by 2026,… Continue reading Does Your Organization Need Marketing Analytics Outsourcing?
Hemant Warudkar | 10 Sep 2018
Personal Voice Assistants at the Workplace – An Idea Whose Time has Come?
Increasingly, more and more people and even companies have started to come around to the view that personal voice assistants have to move into an Enterprise environment. Some feel such business agents can be of great use in verticals, and of course, for specific roles within an organization. Digital voice assistants can enhance sales, marketing, and… Continue reading Personal Voice Assistants at the Workplace – An Idea Whose Time has Come?
Hemant Warudkar | 15 Aug 2018
How Smart Personal Assistants Transform Your Business
The introduction and adoption of Intelligent Personal Assistants (IPA) such as Google Assistant, Apple Siri, and Amazon Alexa have, to some degree, changed a customer`s journey. It`s over 7 years since the advent of the first IPA, so it would be the right time to ask this follow-up question – will this trend catch up… Continue reading How Smart Personal Assistants Transform Your Business
Hemant Warudkar | 31 Jul 2018
Data Translators: Why are They Important in Analytics
This new breed of professionals are becoming crucial in ensuring that decisions in an organization that has deployed data analytics are really based on the analysis. Many organizations are today investing not only in data scientists who understand how to analyze data, but also in data translators who can help the analytics team and the business end users work in sync.
Hemant Warudkar | 25 Mar 2018
5 data analytics trends to watch out for in 2018 – A slideshow
2017 has been an eventful year for Big Data and data analytics. So what can we look forward to in the new year?
Hemant Warudkar | 25 Dec 2017
