Does Your Organization Need Marketing Analytics Outsourcing?

Does Your Organization Need Marketing Analytics Outsourcing? There are various studies out there that say that the data analytics outsourcing market is rising by leaps and bounds. Some like this one by Market Research Report Search Engine predict the market for data analy

| 10 Sep 2018

Personal Voice Assistants at the Workplace – An Idea Whose Time has Come?

Increasingly, more and more people and even companies have started to come around to the view that personal voice assistants have to move into an Enterprise environment. Some feel such business agents can be of great use in verticals, and of course, for specific roles wit

| 15 Aug 2018

How Smart Personal Assistants Transform Your Business

The introduction and adoption of Intelligent Personal Assistants (IPA) such as Google Assistant, Apple Siri, and Amazon Alexa have, to some degree, changed a customer`s journey. It`s over 7 years since the advent of the first IPA, so it would be the right time to ask thi

| 31 Jul 2018

Data Translators: Why are They Important in Analytics

This new breed of professionals are becoming crucial in ensuring that decisions in an organization that has deployed data analytics are really based on the analysis. Many organizations are today investing not only in data scientists who understand how to analyze data, but also in data translators who can help the analytics team and the business end users work in sync.

| 25 Mar 2018

5 data analytics trends to watch out for in 2018 – A slideshow

2017 has been an eventful year for Big Data and data analytics. So what can we look forward to in the new year?

| 25 Dec 2017

Fashion, Weather and Predictive Analytics

Wondering how the words, fashion, weather, and predictive analytics are connected (fashion weather and predictive analytics)? Here’s a poser – what is one of the biggest challenges before the global fashion industry today? Weather. You wouldn’t have guessed it, right? Pic

| 22 Dec 2017

From Data To Decision: Why Companies Fail to Benefit from Such A Long Journey

Can you name that one big challenge that businesses which have deployed data analytics face? It’s not failure to get qualified data scientists or IT professionals, nor is it finding the right analytical tools. The problem confounding companies is – how to implement actionable insights derived from analytics. For businesses that have started deploying analytics, the journey starts with data, moves on to its collection, analysis and visualization, finally ending in a decision that has to be then implemented. Yet, like a decathlon athlete who fails to clear that last hurdle, many companies falter at the last mile.

| 19 Nov 2017

Top 3 Reasons Why Data Governance Strategies Fail

Top 3 reasons why Data Governance strategies fail? As far as organizational strategy goes, the one that has been the focus of late is data governance. Ever since data analytics as technology and technique was added as a major weapon to an Enterprise’s competitive armory,

| 29 Sep 2017

Top 3 Trends in Business Intelligence

Where is the world of Business Intelligence headed this year? Here’s a slideshow that examines the top trends in 2017.

| 25 May 2017