How to Analyze and Predict the Behavior of Consumers
The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.
Hemant Warudkar | 10 Aug 2021
What You Need to Know About Ecommerce Analytics Tools
What You Need to Know About Ecommerce Analytics Tools Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these… Continue reading What You Need to Know About Ecommerce Analytics Tools
Prasanna Chitanand | 04 Aug 2021
5 Criteria to Help You Select the Right Marketing Analytics Solution
5 Criteria to Help You Select the Right Marketing Analytics Solution Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by major and medium-sized enterprises. And, it’s expected to grow next… Continue reading 5 Criteria to Help You Select the Right Marketing Analytics Solution
Express Analytics | 02 Aug 2021
What is Data Wrangling? What are the Steps in Data Wrangling?
What is Data Wrangling? Data wrangling, also known as data blending or data remediation, is the practice of converting and then plotting data from one “raw” form into another. The aim is to make it ready for downstream analytics. Often in charge of this is a data wrangler or a team of “mungers”. As any… Continue reading What is Data Wrangling? What are the Steps in Data Wrangling?
Express Analytics | 30 Jul 2021
Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge
ML-based Predictive Analytics Gives Retailers An Edge With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. But machine learning (ML), a subset of artificial… Continue reading Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge
Express Analytics | 30 Jul 2021
Benefits Of Automatic Data Extraction In Finance
Benefits Of Automatic Data Extraction In Finance In part 1 of the blog, we read about what is data ingestion and why it is necessary for financial institutions to automate this, Inn this blog we will look at Benefits Of Automatic Data Extraction In Finance. Be it the approval of loans or predicting future trends,… Continue reading Benefits Of Automatic Data Extraction In Finance
Express Analytics | 30 Jul 2021
Next Generation of Business Intelligence is Here
Next generation of business intelligence is here With the rapid improvement of the latest technology, traditional approaches to running organizations have become obsolete. Nowadays, business professionals want to use equipment and tools that can help them make informed decisions. Business Intelligence (BI) has taken rapid strides from the time it came into being in the… Continue reading Next Generation of Business Intelligence is Here
Hemant Warudkar | 14 Jun 2021
Using Machine Learning to Grow Customer Lifetime Value (1 of 2)
Using Machine Learning To Grow Customer Lifetime Value (1 of 2) In today’s customer-centric market, it’s very important to get to know a customer’s lifetime value (CLV). Customer Lifetime Value helps businesses concentrate their activities around their most “profitable” clients. The better a business understands CLV, the better its’ strategy at retaining its best customers.… Continue reading Using Machine Learning to Grow Customer Lifetime Value (1 of 2)
Hemant Warudkar | 10 Jun 2021