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What You Need to Know About Ecommerce Analytics Tools

What You Need to Know About Ecommerce Analytics Tools Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these… Continue reading What You Need to Know About Ecommerce Analytics Tools

5 Criteria to Help You Select the Right Marketing Analytics Solution

5 Criteria to Help You Select the Right Marketing Analytics Solution Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by major and medium-sized enterprises. And, it’s expected to grow next… Continue reading 5 Criteria to Help You Select the Right Marketing Analytics Solution

What is Data Wrangling? What are the Steps in Data Wrangling?

What is Data Wrangling? Data wrangling, also known as data blending or data remediation, is the practice of converting and then plotting data from one “raw” form into another. The aim is to make it ready for downstream analytics. Often in charge of this is a data wrangler or a team of “mungers”. As any… Continue reading What is Data Wrangling? What are the Steps in Data Wrangling?

Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

ML-based Predictive Analytics Gives Retailers An Edge With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. But machine learning (ML), a subset of artificial… Continue reading Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge

Machine Learning Solutions for Cold Start Problem in Recommender Systems

Benefits Of Automatic Data Extraction In Finance

Benefits Of Automatic Data Extraction In Finance In part 1 of the blog, we read about what is data ingestion and why it is necessary for financial institutions to automate this, Inn this blog we will look at Benefits Of Automatic Data Extraction In Finance. Be it the approval of loans or predicting future trends,… Continue reading Benefits Of Automatic Data Extraction In Finance

Next Generation of Business Intelligence is Here

Next generation of business intelligence is here With the rapid improvement of the latest technology, traditional approaches to running organizations have become obsolete. Nowadays, business professionals want to use equipment and tools that can help them make informed decisions. Business Intelligence (BI) has taken rapid strides from the time it came into being in the… Continue reading Next Generation of Business Intelligence is Here

Using Machine Learning to Grow Customer Lifetime Value (1 of 2)

Using Machine Learning To Grow Customer Lifetime Value (1 of 2) In today’s customer-centric market, it’s very important to get to know a customer’s lifetime value (CLV). Customer Lifetime Value helps businesses concentrate their activities around their most “profitable” clients. The better a business understands CLV, the better its’ strategy at retaining its best customers.… Continue reading Using Machine Learning to Grow Customer Lifetime Value (1 of 2)

Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast

Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast When a year comes to an end, there’s always a tendency to look back at the days gone by to analyze what certain developments mean for a certain industry or sector. So, as the curtains are set to come down in 2020,… Continue reading Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast