Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast
Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast When a year comes to an end, there’s always a tendency to look back at the days gone by to analyze what certain developments mean for a certain industry or sector. So, as the curtains are set to come down in 2020,… Continue reading Analytics Dashboards: Some Say The End Is Near, We Say Not So Fast
Hemant Warudkar | 09 Jun 2021
What is Machine Learning and Machine Learning Techniques: A Complete Guide
Analyzing data in order to find patterns and apply these findings to business goals is the most general definition of data analytics. In the past few years, the flow of data into enterprises has grown exponentially, making it difficult to analyze data using traditional statistical methods. Data analytics can now overcome this hurdle by incorporating machine learning, an aspect of artificial intelligence. By building efficient algorithms, machine learning automates the process of data analysis, revealing hidden patterns and insights.
Hemant Warudkar | 09 Jun 2021
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B Continuing with our endeavor to explain the concept of customer personalization based on customer segmentation in marketing, in this post, we will look at the Segmentation, Targeting, Positioning or STP marketing framework and the role it plays in marketing to not only B2C but also B2B… Continue reading Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
Prasanna Chitanand | 09 Jun 2021
The Growing Importance of Data Cleaning
Data cleaning is process of deleting incorrect, wrongly formatted, and incomplete data within a dataset. Such data leads to false conclusions, making even the most sophisticated algorithm fail.
Hemant Warudkar | 09 Jun 2021
Conducting Social Media Sentiment Analysis: A Working Example
Till a few years ago, it wasn't common practice to analyze customer sentiments. Today, sentiment analysis is a viable tool for businesses thanks to technological advances and also to shifts in business mindsets. The interesting thing about it and what makes it different from the other forms of data analytics is that it deals with emotions, and we all know that emotions are never black or white. An enterprise or brand can find out how the world or the consumer feels by doing sentiment analysis. This could be a positive or a negative reaction. So how does social media sentiment analysis work? Read on.
Hemant Warudkar | 24 May 2021
AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
Sarcasm Sentiment Analysis: AI Model to Detect Sarcasm in Social Media What is Sarcasm Sentiment Analysis (sarcastic sentiment detection)? Sentiment analysis of social media means just that – to use data to understand what people feel or think about your product, service, or even brand. Since social media today is a crucial component of digital… Continue reading AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
Prasanna Chitanand | 11 May 2021
What Is A Customer Data Platform & How Do You Select The Right One?
A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.
Hemant Warudkar | 16 Apr 2021
Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done
Building An Easy-To-Understand Data Analytics Dashboard Is Easier Said Than Done Many organizations rely on an analytics dashboard to present real-time data in logical and clear formats that can be used as an executive summary or big picture. Analytics dashboards have evolved over the decades, and now, the latest iteration is the interactive analytical dashboard.… Continue reading Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done
Hemant Warudkar | 01 Apr 2021
The Many Routes From Data to Visualization
The Many Routes From Data To Visualization Data visualization makes it comparatively easy for the human brain to comprehend the information, but simultaneously, visualization also helps in detecting patterns and outliers in data sets. The increasing dependence on data has made it imperative to translate information into visuals (graphs) for better and faster consumption. The graphical… Continue reading The Many Routes From Data to Visualization
Hemant Warudkar | 17 Mar 2021
