What Is A Customer Data Platform & How Do You Select The Right One?
A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.
Hemant Warudkar | 16 Apr 2021
Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done
Building An Easy-To-Understand Data Analytics Dashboard Is Easier Said Than Done Many organizations rely on an analytics dashboard to present real-time data in logical and clear formats that can be used as an executive summary or big picture. Analytics dashboards have evo
Hemant Warudkar | 01 Apr 2021
The Many Routes From Data to Visualization
The Many Routes From Data To Visualization Data visualization makes it comparatively easy for the human brain to comprehend the information, but simultaneously, visualization also helps in detecting patterns and outliers in data sets. The increasing dependence on data has
Hemant Warudkar | 17 Mar 2021
How Customer Segmentation can be Used in Product Development
How customer segmentation can be used in product development? Customer segmentation is a well-known marketing strategy to attract leads, but one of its uses is also for new product development. Customer segmentation can be a tool for market entry strategy to identify pote
Hemant Warudkar | 11 Feb 2021
How Cohort Analysis is Useful for Marketers?
How Cohort Analysis is Useful for Marketers? A few months ago, we had written about the many ways in which cohort analysis can help businesses retain customers. In fact, as compared to other forms of data analytics, cohort analysis is one of the easy ways for a business t
Hemant Warudkar | 02 Feb 2021
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing
Hemant Warudkar | 18 Jan 2021
5 Key Data Analytics Trends for 2021
5 Key Data Analytics Trends for 2021 2020 was a year when the COVID-19 pandemic shook up the world of business and commerce, adversely affecting almost every sector save data analytics. In the new year, the pandemic will continue to remain on everybody’s minds, despite va
Hemant Warudkar | 25 Dec 2020
Visualizing Customer Journey Using Sankey Diagram
Visualizing Customer Journey Using Sankey Diagram Customer journey mapping is the visual process of plotting a customer’s journey and analyzing their interactions with a brand. This helps companies look at their business from the customer’s viewpoint. That, in turn, helps
Hemant Warudkar | 23 Dec 2020
Graph Analytics: Reasons Why More Businesses are Adopting It
Graph Analytics: Reasons Why More Businesses are Adopting It Studies show that between 2019 and 2020, a sizeable number of businesses adopted graph-related technologies. Indeed, one such report has predicted that the global graph analytics market size was expected to grow
Hemant Warudkar | 23 Nov 2020
