Topics

Using Machine Learning to Enhance Data Quality

Here's how Machine Learning is being used to preserve data quality - A slideshow by Express Analytics explains you the same.

How Artificial Intelligence has Influenced E-commerce – The Customer’s Story

Purchaser intent is akin to a guessing game but AI is taking out some of the guess work. Targeting buyer intent calls for using a combination of active and passive data to accurately deduce, with some degree of probability, whether a customer is in the market right now to buy or not.

Top 3 Trends in Business Intelligence

Embedded Analytics – Empowering the Masses

Embedded Analytics – Empowering the Masses A business is a combination of various processes. Improvement in that business will happen when all the processes are harmonized. Coordination is needed not only between various departments and their leads but even the employees lower down the rank. This harmonization does not happen by chance but by design.… Continue reading Embedded Analytics – Empowering the Masses

Three Big Mistakes to Avoid in Marketing Analytics

It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation to meet your objectives. That’s a job easier said than done.  Once a company has embedded analytics in its marketing process, it’s very important not to lose track of the implementation, or else,… Continue reading Three Big Mistakes to Avoid in Marketing Analytics

Making Sense of Real-Time Data: The Streaming Analytics Dilemma

“Should your business consider streaming analytics of its big data?” With the increasing deployment of this form of analytics, your business managers may have raised this question in the recent past. If you have not concluded yet, read on. Without a doubt, this branch of analytics has made inroads in the past two years and… Continue reading Making Sense of Real-Time Data: The Streaming Analytics Dilemma

Predictive Analytics in Sports – A Growing Business

Predictive Analytics in Sports – A Growing Business Super Bowl time in the United States is a good enough reason to take a re-look at the technological improvements in the world of sports, especially at the business end. Like any other discipline, or profession, or business, sports, too, spews out big data, necessitating the deployment… Continue reading Predictive Analytics in Sports – A Growing Business

5 Ways to A Better Customer Experience

5 Ways to A Better Customer Experience In a crowded market where customers have multiple options, they need a valid reason to select your brand. How many times have your customers remarked after an interaction with your business – what an excellent experience? Whether you are a B2C or B2B company, the customer is king… Continue reading 5 Ways to A Better Customer Experience

Why Unstructured Data is Important for Your Business?

The collection and management of data require the right set of tools to aid the process. But not all data comes in the same form. It can be divided into two – unstructured and structured data.  Unstructured and Structured Data: What’s the Difference? Unstructured data is data that is not organized or has a certain… Continue reading Why Unstructured Data is Important for Your Business?