Three Big Mistakes to Avoid in Marketing Analytics
It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation to meet your objectives. That’s a job easier said than done. Once a company has embedded analytics in its marketing process, it’s very important not to lose track of the implementation, or else,… Continue reading Three Big Mistakes to Avoid in Marketing Analytics
Hemant Warudkar | 09 Mar 2017
Making Sense of Real-Time Data: The Streaming Analytics Dilemma
“Should your business consider streaming analytics of its big data?” With the increasing deployment of this form of analytics, your business managers may have raised this question in the recent past. If you have not concluded yet, read on. Without a doubt, this branch of analytics has made inroads in the past two years and… Continue reading Making Sense of Real-Time Data: The Streaming Analytics Dilemma
Hemant Warudkar | 26 Feb 2017
Predictive Analytics in Sports – A Growing Business
Predictive Analytics in Sports – A Growing Business Super Bowl time in the United States is a good enough reason to take a re-look at the technological improvements in the world of sports, especially at the business end. Like any other discipline, or profession, or business, sports, too, spews out big data, necessitating the deployment… Continue reading Predictive Analytics in Sports – A Growing Business
Hemant Warudkar | 01 Feb 2017
5 Ways to A Better Customer Experience
5 Ways to A Better Customer Experience In a crowded market where customers have multiple options, they need a valid reason to select your brand. How many times have your customers remarked after an interaction with your business – what an excellent experience? Whether you are a B2C or B2B company, the customer is king… Continue reading 5 Ways to A Better Customer Experience
Hemant Warudkar | 08 Jan 2017
Why Unstructured Data is Important for Your Business?
The collection and management of data require the right set of tools to aid the process. But not all data comes in the same form. It can be divided into two – unstructured and structured data. Unstructured and Structured Data: What’s the Difference? Unstructured data is data that is not organized or has a certain… Continue reading Why Unstructured Data is Important for Your Business?
Hemant Warudkar | 13 Nov 2016
Algorithm-based Marketing: The War of the Algorithms
The War of the Algorithms: Algorithm-based Marketing Algorithms are biased, opaque, and scalable. Dr. Cathy O’Neil calls them Weapons of Math Destruction in her new book. In particular, those algorithms are used to segment customers into the good, the bad, and the ugly segments. Today, unknown to us, many aspects of our individual and corporate… Continue reading Algorithm-based Marketing: The War of the Algorithms
Hemant Warudkar | 24 Oct 2016
Top 5 Trends in Data Analytics in 2016
Data analytics was on top of the investment list of many global organizations in 2016. Express Analytics analysts took a hard look at the data landscape around them to understand the direction in which big data and analytics had moved this year. Know more about top 5 trends in data analytics in 2016. The EA… Continue reading Top 5 Trends in Data Analytics in 2016
Hemant Warudkar | 16 Oct 2016
10 Ways Computer Vision and Data Analytics Help Your Business
10 Ways Computer Vision and Data Analytics Help Your Business: Computer Vision Analytics To most people, a digital image is just a picture. But to a computer, an image is a tapestry of pixels to be broken down and analyzed. The extraction of information from still images and even video, using image processing techniques including… Continue reading 10 Ways Computer Vision and Data Analytics Help Your Business
Hemant Warudkar | 04 Oct 2016
Use of Artificial Intelligence (AI) in Customer Interaction
Use of Artificial Intelligence in Customer Interaction: AI Customer Intelligence Artificial Intelligence (AI) is back in the headlines as more and more companies like Amazon, Google, Facebook, Twitter, and Microsoft have started to commercialize its use. Four important developments in the past few days on this front caught our eye. The most recent was last… Continue reading Use of Artificial Intelligence (AI) in Customer Interaction
Hemant Warudkar | 22 Sep 2016
