The Why, What and How of Composable Data and Analytics
The deployment of composable data and analytics is the new trend today. It is a process that allows organizations to combine and use analytics capabilities from multiple data sources across the enterprise to make more informed, intelligent and, most importantly, faster decisions.
Express Analytics | 10 Mar 2022
Sentiment Analysis Tools: How to Select the Right One for Businesses
It is often helpful to review the sentiments of your consumers when analyzing a business. Analyzing buyer sentiments is to ensure that the perceptions others have of your brand are the same as the ones you believe they should be. Any industry can use sentiment analysis, including finance, retail, hospitality, and technology, using either the available tools or developing it in-house.
Express Analytics | 03 Mar 2022
Express Analytics Launches Analytics CDP to Help Merchants in 3rd-party cookies
Express Analytics launched an Analytical Customer Data Platform at eTail West 2022 to address the need of retailers
Express Analytics | 25 Feb 2022
The Role of Artificial Intelligence in Customer Experience
Customer service is one area where artificial intelligence (AI) can be utilized to the utmost. Businesses that value customer service should integrate AI into their strategies to make customer service better. Tools like these can be found online and can be used to facilitate customer interaction while the buyers browse websites, make purchases, and communicate with businesses via social media platforms.
Express Analytics | 07 Feb 2022
Oyster Customer Data Platform
Introduction Of Oyster CDP (Customer Data Platform) Oyster is an artificial intelligence/machine learning-powered analytic customer data platform (CDP) and digital marketing analytics platform offered by Express Analytics that provides intelligent prescriptions that go b
Hemant Warudkar | 02 Feb 2022
What is Marketing Mix Modeling (MMM) and How Does It Work?
Marketing Mix Modeling is a technique for estimating the effects of marketing variables on customer behavior based on mathematical and statistical techniques. The Marketing Measurement Model analyzes the past and predicts the future implications of marketing decisions using statistical and analytical tools.
Express Analytics | 27 Jan 2022
Everything You Need To Know About XOps
There's a new buzzword in town, one that made it to the Gartner's list of key trends, too. Called XOps, it's roots lie in Development and Operations (DevOps). While DevOps falls short of achieving full automation, XOps, an umbrella term is used for a combination of IT tech. The ability to relate to customers in multiple segments is crucial for maximizing customer benefits. By analyzing data sets of similar customers, a class of artificial intelligence called machine learning can determine the most valuable customer segments. By using machine learning, customers can be segmented automatically since manual segmentation can take months or years.
Prasanna Chitanand | 19 Jan 2022
How Real-Time Marketing Analytics Can Change Your Business Strategy?
Increasingly, businesses are realizing that real-time marketing analytics are a must-have in the world of digital marketing. Companies can make better decisions about where to allocate resources and how to adjust their marketing strategies on the fly when they track and analyze data in real time
Express Analytics | 08 Jan 2022
Why Does Data Discovery Matter To Enterprise
Data discovery is an important part of the data landscape and understanding your company's data is crucial for progress and innovation. In this, data discovery is an important step. Read more on data discovery.
Express Analytics | 28 Dec 2021
