The Complete Guide to Understanding Data Reporting

Raw data needs to be processed and presented in order to make use of the data. The collected information is stored in databases, but it must be processed to extract its value. Data reporting, not to be confused with data analytics, involves the use of various tools to define and store data, as well as the monitoring of trends, the collection process, and overall performance.

| 10 Sep 2021

Next Generation of Business Intelligence is Here

Business Intelligence (BI) has taken rapid strides from the time it came into being in the ‘80s. Traditional Business Intelligence platforms were high-cost and time-intensive. They were also largely dependent, almost, always on the IT cell. Over the decades Business Inte

| 14 Jun 2021

What Is A Customer Data Platform & How Do You Select The Right One?

A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.

| 16 Apr 2021

5 Key Data Analytics Trends For 2021

5 Key Data Trends For 2021 2020 was a year when the COVID-19 pandemic shook up the world of business and commerce, adversely affecting almost every sector save data analytics. In the new year, the pandemic will continue to remain on everybody’s minds, despite vaccines in

| 25 Dec 2020

Building A Recommender System – A Primer : Part 2

Post Written By: Shubham Patidar, Devendra Lohar, Niraj Harwate, Pankaj Katkar and Vinay Dabhade. In Part One of this post, you read about what is a recommender system, the different classes, and the steps involved in building one. In this second and last post, we shall no

| 09 Oct 2020

What Is Recommender System ? How To Build A Recommender System – A Primer

A recommender system is a compelling information filtering system running on machine learning (ML) algorithms that can predict a customer’s ratings or preferences for a product. A recommendation engine helps to address the challenge of information overload in the

| 24 Sep 2020

How To Manage Dynamic Pricing in COVID-19

The pandemic and how it has affected business The COVID-19 pandemic has thrown the business world off of its’ axis.  The virus has disrupted global productivity, manufacturing, service activities, and supply chains. How to manage dynamic pricing in COVID-19? With th

| 24 Aug 2020

Using Data Analytics To Endure The Coronavirus Pandemic And After

In part 1 of this blog, we looked at the disruption in business brought on by COVID-19 and talked about how data analytics was the one scientific response available to tackle these challenges. In this blog, we will discuss how your business can use data analytics to not

| 28 Apr 2020

Why And How Should Your Business Use Data Analytics In COVID-19 Crisis And After

To rephrase German entrepreneur and religious leader Dieter F. Uchtdorf in today’s time of the pandemic: It is your reaction to adversity, not the adversity itself, that determines how your business story will develop hereon. The COVID-19 pandemic has put the world of bus

| 23 Apr 2020