Raw data needs to be processed and presented in order to make use of the data. The collected information is stored in databases, but it must be processed to extract its value. Data reporting, not to be confused with data analytics, involves the use of various tools to define and store data, as well as the monitoring of trends, the collection process, and overall performance.
Business Intelligence (BI) has taken rapid strides from the time it came into being in the ‘80s. Traditional Business Intelligence platforms were high-cost and time-intensive. They were also largely dependent, almost, always on the IT cell. Over the decades Business Inte
A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.
5 Key Data Trends For 2021 2020 was a year when the COVID-19 pandemic shook up the world of business and commerce, adversely affecting almost every sector save data analytics. In the new year, the pandemic will continue to remain on everybody’s minds, despite vaccines in
Post Written By: Shubham Patidar, Devendra Lohar, Niraj Harwate, Pankaj Katkar and Vinay Dabhade. In Part One of this post, you read about what is a recommender system, the different classes, and the steps involved in building one. In this second and last post, we shall no
A recommender system is a compelling information filtering system running on machine learning (ML) algorithms that can predict a customer’s ratings or preferences for a product. A recommendation engine helps to address the challenge of information overload in the
The pandemic and how it has affected business The COVID-19 pandemic has thrown the business world off of its’ axis. The virus has disrupted global productivity, manufacturing, service activities, and supply chains. How to manage dynamic pricing in COVID-19? With th
In part 1 of this blog, we looked at the disruption in business brought on by COVID-19 and talked about how data analytics was the one scientific response available to tackle these challenges. In this blog, we will discuss how your business can use data analytics to not
To rephrase German entrepreneur and religious leader Dieter F. Uchtdorf in today’s time of the pandemic: It is your reaction to adversity, not the adversity itself, that determines how your business story will develop hereon. The COVID-19 pandemic has put the world of bus