The Next Big Thing in Analytics is Embedded BI (business intelligence)
The Next Big Thing in Analytics is Embedded BI (Embedded Business Intelligence) More and more businesses today are looking at deploying embedded business intelligence solutions. The reasons are many: the huge time gap between delivery, interpretation, and implementation of traditional data analytics solutions, the added value companies can provide to their own customers with this… Continue reading The Next Big Thing in Analytics is Embedded BI (business intelligence)
How to Select An Analytics Platform?
How to Select An Analytics Platform? Recently Express Analytics was engaged by a client to help them select a Analytics platform for marketing analytics. This led us to ponder the answers to the following questions. What is an Analytics Platform and how is it different from a Transactional Platform? What prevents organizations from exploiting the… Continue reading How to Select An Analytics Platform?
Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
Behavioral Rank in Lead Scoring helps get not More but Quality Leads At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and grading a prospective customer’s intent – come of age. What is Lead Scoring? This group bet on the increasing reliance on… Continue reading Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
5 Criteria to Help You Select the Right Marketing Analytics Solution
5 Criteria to Help You Select the Right Marketing Analytics Solution Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by major and medium-sized enterprises. And, it’s expected to grow next… Continue reading 5 Criteria to Help You Select the Right Marketing Analytics Solution
What is Data Wrangling? What are the Steps in Data Wrangling?
What is Data Wrangling? Data wrangling, also known as data blending or data remediation, is the practice of converting and then plotting data from one “raw” form into another. The aim is to make it ready for downstream analytics. Often in charge of this is a data wrangler or a team of “mungers”. As any… Continue reading What is Data Wrangling? What are the Steps in Data Wrangling?
Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge
ML-based Predictive Analytics Gives Retailers An Edge With copious amounts of data coming in daily in retail, it has become clear that in order to maximize its analytical value and to tackle the complex dynamic consumer behavior, traditional predictive analytical techniques and tools are coming up short. But machine learning (ML), a subset of artificial… Continue reading Analyzing Dynamic Consumer Behavior? ML-based Predictive Analytics Gives Retailers An Edge
5 Ways Retailers Can Use POS Analytics to Better Drive Operations
You may have not realized it yet, but your point of sale (POS) terminal (POS Analytics ) is a treasure-trove of data that can be used to better the retail game you are in. POS is a staple in every retail business, but what is not régulier yet is the utilization of all of its… Continue reading 5 Ways Retailers Can Use POS Analytics to Better Drive Operations
