Resources

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Customer Analytics

RFM Analysis: Understand Your Customers and Segmentation

Miscellaneous

Express Analytics Joins NVIDIA Inception

Miscellaneous

How Generative AI can Positively Impact Retail Stores

AI in Marketing

How AI is Changing Business Intelligence: Expert Insights

Miscellaneous

The Fusion of Data Quality and Generative AI: Crucial Insights

AI in Marketing

How to Get a 360-Degree View of Customers with AI and Data?

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Top 10 Enterprise Gen AI Dilemmas Confronting the C-suite

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The publicity for Gen AI has settled as organizations have begun to lay the groundwork for seamless adoption. According to the research company Gartner’s May 2024 report, 45% of 2,500 professionals said that the popularity of ChatGPT forced them to invest a lot in AI, 19% said their business is in production mode, and 70%… Continue reading Top 10 Enterprise Gen AI Dilemmas Confronting the C-suite

Vinayak Ghule | 08 Aug 2024

Innovative Optimization Techniques in Machine Learning Algorithms

Today, you live in the era of automation, artificial intelligence, and the rise of complicated digitization. The rapid advancement of smart technologies appears to have been going faster as the years go by. Businesses across the US and around the globe have benefitted dearly from this accelerated technological progress by implementing it throughout their operations… Continue reading Innovative Optimization Techniques in Machine Learning Algorithms

Prasanna Chitanand | 16 Jul 2024

7 Easy Ways to Use AI in Content Marketing Right Now

Creating relevant and engaging content by keeping marketing goals and the audience’s needs in mind is not an easy job. Moreover, preparing a content strategy and sticking to a regular publishing schedule can be challenging for businesses with limited resources and time. Artificial intelligence steps in this case as it uses natural language processing to… Continue reading 7 Easy Ways to Use AI in Content Marketing Right Now

Prasanna Chitanand | 18 Jun 2024

Data Transformation in Machine Learning: Best Methods and Challenges

The fields of data processing and collection have gone through a major resurgence in the past 10 years. Analysts have access to more data than ever before. However, this means that the issue of poor data quality has never been more problematic. As per a survey conducted by Statista, 46% of Chief Procurement Officers interviewed… Continue reading Data Transformation in Machine Learning: Best Methods and Challenges

Prasanna Chitanand | 29 May 2024

Why AI Matters in Email Marketing Success: A Comprehensive Insight

Marketing is the major region of business operations where it is said that artificial intelligence is expected to bring crucial change. According to McKinsey, in addition to sales, it is another business department where it will have a major financial impact. As for email marketing, 58% of marketers state that AI is benefiting their marketing… Continue reading Why AI Matters in Email Marketing Success: A Comprehensive Insight

Prasanna Chitanand | 17 May 2024

Growth of Customer Segmentation Analytics with GenAI and ML

The best way to turn your audiences into loyal and valued customers is approaching them at the valid time, at the valid place, with the valid and relevant message. Still many marketing-led businesses don’t have access to complete data to support this fundamental concept in deciding when and how to activate touch points of customers.… Continue reading Growth of Customer Segmentation Analytics with GenAI and ML

Prasanna Chitanand | 09 May 2024

How to Transform Visual Marketing using Machine Learning

Marketers spend much time understanding how to use visual media to enjoy the benefits provided by visual marketing. They have to set up a suitable ML solution to solve their marketing problems. AI and ML technologies can offer a regularly updated view of the present needs of web users, looking at actions taken by them… Continue reading How to Transform Visual Marketing using Machine Learning

Prasanna Chitanand | 23 Apr 2024

How Do You Drive Business Success with AI Analytics

The use of AI in business analytics has allowed modern automation in the process of data discovery. The outcome is AI analytics that does the data analyst’s task without the same human constraints. Recently, AI-driven analytics has developed fast, powered by advancements in AI technologies including machine learning and natural language processing. OpenAI, a top… Continue reading How Do You Drive Business Success with AI Analytics

Prasanna Chitanand | 05 Apr 2024

Get Ready for Future Innovations with Large Language Models

Nowadays, almost all businesses use generative AI and large language models after realizing their ability to boost accuracy in various tasks. With the innovations in artificial intelligence, the two terms large language models and generative AI are used interchangeably. However, even though they offer multiple opportunities for business productivity, they require human intervention to edit… Continue reading Get Ready for Future Innovations with Large Language Models

Prasanna Chitanand | 28 Mar 2024