Resources

AI For Data Cleaning: How AI can Clean Your Data and Save Your Man Hours and Money

How Identity Resolution Platform Plays Key Role in Modern-day Marketing

Common Pitfalls to Avoid in Your Big Data Project

Part 1 of this post looked at the definition of Big Data and its importance in data analytics. In this post, we will tell you how to go about implementing your Big Data project, and the pitfalls to avoid while doing so. Be it established or new enterprises, all of them need arrays that can sustain… Continue reading Common Pitfalls to Avoid in Your Big Data Project

What is a Slowly Changing Dimension, and the Logic in Implementation

How to Set Up and Find Success in Your Big Data analytics Project – A Primer

How to Set Up and Find Success in Your Big Data analytics Project – A Primer We at Express Analytics often get this question – how do we (a business) go about setting up our Big Data analytics project? Typically, we get this question from two types of businesses – those that are modernizing their… Continue reading How to Set Up and Find Success in Your Big Data analytics Project – A Primer

Is RFM Model Relevant Even Today?

The Coming of Age of Conversational Analytics

What is Conversational Analytics and How It Helps Businesses? Many analysts predicted 2019 to be the year of conversational analytics; the year when businesses will be on the road of transformation because of it. That may or may not come to pass, but there`s little doubt in anyone`s mind that this form of data analytics… Continue reading The Coming of Age of Conversational Analytics

Recommendation Engine: How Does it Work?

What is a Recommendation Engine and How it Works? In today’s digital world, a recommendation engine is one of the most powerful tools for marketing. What is A Recommendation Engine? A recommendation engine is nothing but an information filtering system composed of machine learning algorithms that predict a given customer’s ratings or preferences for an… Continue reading Recommendation Engine: How Does it Work?

Your Guide in Selecting the Right CDP

How to choose CDP | Selecting the Right CDP Platform Software for your business It’s no longer a mere buzzword in marketing and analytics circles. A customer data platform or CDP has today evolved into a sophisticated piece of software, the lure of which few digital marketers can ignore. As digital marketing has become more… Continue reading Your Guide in Selecting the Right CDP