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Is RFM Model Relevant Even Today?

A key way to make your marketing effective is trying to understand the “value” of your individual customer. Termed ‘Customer Lifetime Value’ (CLV), there are many models that measure this metric,One of the model is RFM model. Developing a comprehensive and effective mode

| 24 May 2019
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The Coming of Age of Conversational Analytics

What is Conversational Analytics and How It Helps Businesses? Many analysts predicted 2019 to be the year of conversational analytics; the year when businesses will be on the road of transformation because of it. That may or may not come to pass, but there`s little doubt

| 06 May 2019
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What is a Recommendation Engine and How Does it Work?

What is a Recommendation Engine and How it Works? In today’s digital world, a recommendation engine is one of the most powerful tools for marketing. What is A Recommendation Engine? A recommendation engine is nothing but an information filtering system composed of ma

| 24 Apr 2019
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Your Guide in Selecting the Right CDP

How to choose CDP | Selecting the Right CDP Platform Software for your business It’s no longer a mere buzzword in marketing and analytics circles. A customer data platform or CDP has today evolved into a sophisticated piece of software, the lure of which few digita

| 11 Apr 2019
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Machine Learning In Data Analytics: How It Works For Your Business?

Machine Learning in Data Analytics: How It Works for Your Business? In this post, we will try and answer the question – how does machine learning in data analytics work for your business? In part one of this blog post, we looked at how artificial intelligence (AI) can hel

| 21 Mar 2019
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How Artificial Intelligence Turns Data into Useful Information

How Artificial Intelligence turns data into useful information? We are often asked – explain AI from the viewpoint of a data lifecycle, or just how does artificial intelligence (AI) convert data into output that`s beneficial to a business? Machine learning (ML), which ca

| 10 Mar 2019
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Why are Recommendation Engines Becoming Popular?

Why are Recommendation Engines Becoming Popular? In the first part of this blog, we read how using market basket analytics in a better way, small and medium retailers, too, can stay ahead of the competition by upselling or cross-selling. Today, we will look at just what g

| 25 Feb 2019
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Retailers: Better Market Basket Analysis will Keep You ahead of Competition

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” —Jeff Eisenberg, CEO of BuyerLegends.com It is but only now that medium and small retailers have started to realize why Amazon and other e-c

| 08 Feb 2019
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Using Artificial intelligence to Sense Buyer Intent

Using Artificial intelligence to Sense Buyer Intent – Customer Intent AI Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence with mobile to get a heads-up in anticipating a customer’s purchase intent. Booking.com app use

| 28 Dec 2018
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