How to Set Up and Find Success in Your Big Data analytics Project – A Primer
How to Set Up and Find Success in Your Big Data analytics Project – A Primer We at Express Analytics often get this question – how do we (a business) go about setting up our Big Data analytics project? Typically, we get this question from two types of businesses – those that are modernizing their… Continue reading How to Set Up and Find Success in Your Big Data analytics Project – A Primer
The Coming of Age of Conversational Analytics
What is Conversational Analytics and How It Helps Businesses? Many analysts predicted 2019 to be the year of conversational analytics; the year when businesses will be on the road of transformation because of it. That may or may not come to pass, but there`s little doubt in anyone`s mind that this form of data analytics… Continue reading The Coming of Age of Conversational Analytics
Recommendation Engine: How Does it Work?
What is a Recommendation Engine and How it Works? In today’s digital world, a recommendation engine is one of the most powerful tools for marketing. What is A Recommendation Engine? A recommendation engine is nothing but an information filtering system composed of machine learning algorithms that predict a given customer’s ratings or preferences for an… Continue reading Recommendation Engine: How Does it Work?
Your Guide in Selecting the Right CDP
How to choose CDP | Selecting the Right CDP Platform Software for your business It’s no longer a mere buzzword in marketing and analytics circles. A customer data platform or CDP has today evolved into a sophisticated piece of software, the lure of which few digital marketers can ignore. As digital marketing has become more… Continue reading Your Guide in Selecting the Right CDP
Machine Learning In Data Analytics: How It Works For Your Business?
Machine Learning in Data Analytics: How It Works for Your Business? In this post, we will try and answer the question – how does machine learning in data analytics work for your business? In part one of this blog post, we looked at how artificial intelligence (AI) can help business managers or owners take informed decisions… Continue reading Machine Learning In Data Analytics: How It Works For Your Business?
How Artificial Intelligence Turns Data into Useful Information
How Artificial Intelligence turns data into useful information? We are often asked – explain AI from the viewpoint of a data lifecycle, or just how does artificial intelligence (AI) convert data into output that`s beneficial to a business? Machine learning (ML), which can be best described as a subset of AI, is a technology that… Continue reading How Artificial Intelligence Turns Data into Useful Information
Why are Recommendation Engines Becoming Popular?
Why are Recommendation Engines Becoming Popular? In the first part of this blog, we read how using market basket analytics in a better way, small and medium retailers, too, can stay ahead of the competition by upselling or cross-selling. Today, we will look at just what goes on under the hood. One of the ways… Continue reading Why are Recommendation Engines Becoming Popular?
Retailers: Better Market Basket Analysis will Keep You ahead of Competition
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” —Jeff Eisenberg, CEO of BuyerLegends.com It is but only now that medium and small retailers have started to realize why Amazon and other e-commerce companies have stolen a march over them. Technology gave the latter an edge over… Continue reading Retailers: Better Market Basket Analysis will Keep You ahead of Competition