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The Process of Segmentation

The process of segmentation The question I attempt to answer in this post: Is there a scientific way of process of segmentation based on several dimensions? We all know that we can plot the shape of a curve on a two-dimensional graph or draw the shape of an object on a th

| 18 Aug 2013
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Experimenting and optimizing with the email content

THE WHAT Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the audience and keep it on the message that yo

| 30 Jul 2013
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