Using Artificial intelligence to Sense Buyer Intent
Using Artificial intelligence to Sense Buyer Intent – Customer Intent AI Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence with mobile to get a heads-up in anticipating a customer’s purchase intent. Booking.com app users now not only receive instant booking access to a destination with a single QR code… Continue reading Using Artificial intelligence to Sense Buyer Intent
Why are Granular Customer Data Important for Banks
Without a doubt, data analytics is altering the traditional banking system. In fact, it would not be an exaggeration to say the time has come to re-assess the concept of a bank, as we know it. But that is not the subject of this post. Instead, we are going to look at data analytics in… Continue reading Why are Granular Customer Data Important for Banks
Trends in Retail: The Move from Predictive to Prescriptive Analytics
Why is Retail Moving from Predictive to Prescriptive Analytics? A larger trend seen in the retail sector in 2018 is the move by many retailers to move away from predictive analytics and adopt prescriptive analytics. Predictive analytics, for many, is now a case of ‘been there, done that.’ Using insights gleaned from data analytics, many… Continue reading Trends in Retail: The Move from Predictive to Prescriptive Analytics
The Case for Enterprises Moving to Cloud Data Warehouses
The Case for Enterprises Moving to Cloud Data Warehouses Cloud-based data warehouses have come back with renewed vitality. If one was to go back in time, in the early ‘80s, when mainframe computers were fairly expensive pieces of hardware to own, companies would go in for “time-sharing”. This essentially meant that such companies, at a… Continue reading The Case for Enterprises Moving to Cloud Data Warehouses
Does Your Organization Need Marketing Analytics Outsourcing?
Does Your Organization Need Marketing Analytics Outsourcing? There are various studies out there that say that the data analytics outsourcing market is rising by leaps and bounds. Some like this one by Market Research Report Search Engine predict the market for data analytics outsourcing to be valued at the staggering US $20.68 billion by 2026,… Continue reading Does Your Organization Need Marketing Analytics Outsourcing?
Personal Voice Assistants at the Workplace – An Idea Whose Time has Come?
Increasingly, more and more people and even companies have started to come around to the view that personal voice assistants have to move into an Enterprise environment. Some feel such business agents can be of great use in verticals, and of course, for specific roles within an organization. Digital voice assistants can enhance sales, marketing, and… Continue reading Personal Voice Assistants at the Workplace – An Idea Whose Time has Come?
How Smart Personal Assistants Transform Your Business
The introduction and adoption of Intelligent Personal Assistants (IPA) such as Google Assistant, Apple Siri, and Amazon Alexa have, to some degree, changed a customer`s journey. It`s over 7 years since the advent of the first IPA, so it would be the right time to ask this follow-up question – will this trend catch up… Continue reading How Smart Personal Assistants Transform Your Business
5 Popular Data Visualization Tools – A Slideshow
5 Popular Data Visualization Tools – A Slideshow
Growing Importance of Behavioral Data in Marketing
Growing Importance of Behavioral Data in Marketing Gone are the days when marketers would rely only on declarative data or self-reported data in their campaigns. Declarative is increasingly being replaced by behavioral data. According to the Interactive Advertising Bureau, data can be labeled by different elements such as its source, the relation between the user… Continue reading Growing Importance of Behavioral Data in Marketing