Machine Learning In Data Analytics: How It Works For Your Business?
Machine Learning in Data Analytics: How It Works for Your Business? In this post, we will try and answer the question – how does machine learning in data analytics work for your business? In part one of this blog post, we looked at how artificial intelligence (AI) can help business managers or owners take informed decisions… Continue reading Machine Learning In Data Analytics: How It Works For Your Business?
How Artificial Intelligence Turns Data into Useful Information
How Artificial Intelligence turns data into useful information? We are often asked – explain AI from the viewpoint of a data lifecycle, or just how does artificial intelligence (AI) convert data into output that`s beneficial to a business? Machine learning (ML), which can be best described as a subset of AI, is a technology that… Continue reading How Artificial Intelligence Turns Data into Useful Information
Why are Recommendation Engines Becoming Popular?
Why are Recommendation Engines Becoming Popular? In the first part of this blog, we read how using market basket analytics in a better way, small and medium retailers, too, can stay ahead of the competition by upselling or cross-selling. Today, we will look at just what goes on under the hood. One of the ways… Continue reading Why are Recommendation Engines Becoming Popular?
Retailers: Better Market Basket Analysis will Keep You ahead of Competition
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” —Jeff Eisenberg, CEO of BuyerLegends.com It is but only now that medium and small retailers have started to realize why Amazon and other e-commerce companies have stolen a march over them. Technology gave the latter an edge over… Continue reading Retailers: Better Market Basket Analysis will Keep You ahead of Competition
Using Artificial intelligence to Sense Buyer Intent
Using Artificial intelligence to Sense Buyer Intent – Customer Intent AI Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence with mobile to get a heads-up in anticipating a customer’s purchase intent. Booking.com app users now not only receive instant booking access to a destination with a single QR code… Continue reading Using Artificial intelligence to Sense Buyer Intent
Why are Granular Customer Data Important for Banks
Without a doubt, data analytics is altering the traditional banking system. In fact, it would not be an exaggeration to say the time has come to re-assess the concept of a bank, as we know it. But that is not the subject of this post. Instead, we are going to look at data analytics in… Continue reading Why are Granular Customer Data Important for Banks
Trends in Retail: The Move from Predictive to Prescriptive Analytics
Why is Retail Moving from Predictive to Prescriptive Analytics? A larger trend seen in the retail sector in 2018 is the move by many retailers to move away from predictive analytics and adopt prescriptive analytics. Predictive analytics, for many, is now a case of ‘been there, done that.’ Using insights gleaned from data analytics, many… Continue reading Trends in Retail: The Move from Predictive to Prescriptive Analytics
The Case for Enterprises Moving to Cloud Data Warehouses
The Case for Enterprises Moving to Cloud Data Warehouses Cloud-based data warehouses have come back with renewed vitality. If one was to go back in time, in the early ‘80s, when mainframe computers were fairly expensive pieces of hardware to own, companies would go in for “time-sharing”. This essentially meant that such companies, at a… Continue reading The Case for Enterprises Moving to Cloud Data Warehouses
Does Your Organization Need Marketing Analytics Outsourcing?
Does Your Organization Need Marketing Analytics Outsourcing? There are various studies out there that say that the data analytics outsourcing market is rising by leaps and bounds. Some like this one by Market Research Report Search Engine predict the market for data analytics outsourcing to be valued at the staggering US $20.68 billion by 2026,… Continue reading Does Your Organization Need Marketing Analytics Outsourcing?